Linked by David Adams on Wed 6th Oct 2010 16:51 UTC
Apple Let me tell you, when what you teach and develop every day has the title "Innovation" attached to it, you reach a point where you tire of hearing about Apple. Without question, nearly everyone believes the equation Apple = Innovation is a fundamental truth--akin to the second law of thermodynamics, Boyle's Law, or Moore's Law. But ask these same people if they understand exactly how Apple comes up with their ideas and what approach the company uses to develop blockbuster products--whether it is a fluky phenomenon or based on a repeatable set of governing principles--and you mostly get a dumbfounded stare. This response is what frustrates me most, because people worship what they don't understand.
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Fergy
Member since:
2006-04-10

You want to be Apple? Hire the right people, pay them what they deserve, give them the best facilities to work in, and encourage them to make a great product that can and will actually get made and sold. That way, said people really want to come to work and do their best.

That's expensive, and real risky. You risk falling on your professional face and becoming a pariah like Jobs was when he was kicked out of his own company, all those years ago. But no focus group or market study is any substitute for taking risks.

I thought the article was the ravings of an informed fanboy and was far too long. But your comment made it worth it. I hope you will make a longer article from your comment to submit to osnews.

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