Linked by David Adams on Wed 6th Oct 2010 16:51 UTC
Apple Let me tell you, when what you teach and develop every day has the title "Innovation" attached to it, you reach a point where you tire of hearing about Apple. Without question, nearly everyone believes the equation Apple = Innovation is a fundamental truth--akin to the second law of thermodynamics, Boyle's Law, or Moore's Law. But ask these same people if they understand exactly how Apple comes up with their ideas and what approach the company uses to develop blockbuster products--whether it is a fluky phenomenon or based on a repeatable set of governing principles--and you mostly get a dumbfounded stare. This response is what frustrates me most, because people worship what they don't understand.
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It is not a feat for something that does not exist yet to be "better" than a currently shipping product.

Don't get me wrong, I really liked those renders and the specs. But I can render something that is 10x better with 100x better specs on paper. Wether or not I can execute that design and ship it is a whole different matter.

Edited 2010-10-08 22:20 UTC

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