Linked by David Adams on Wed 6th Oct 2010 16:51 UTC
Apple Let me tell you, when what you teach and develop every day has the title "Innovation" attached to it, you reach a point where you tire of hearing about Apple. Without question, nearly everyone believes the equation Apple = Innovation is a fundamental truth--akin to the second law of thermodynamics, Boyle's Law, or Moore's Law. But ask these same people if they understand exactly how Apple comes up with their ideas and what approach the company uses to develop blockbuster products--whether it is a fluky phenomenon or based on a repeatable set of governing principles--and you mostly get a dumbfounded stare. This response is what frustrates me most, because people worship what they don't understand.
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RE: WHAT INNOVATION?!?
by z. vukman on Sat 9th Oct 2010 02:19 UTC in reply to "WHAT INNOVATION?!?"
z. vukman
Member since:
2008-10-26

Just ask Tesla ;) .

Apple is nothing but a design and marketing factory. They are a good selling BRAND. And they are a good selling brand because they overprice their products.

I'm going to tell you a story and you will see how it works. Many years ago I had a friend who was an excellent painter. But he had a problem. He underestimated his talent and the value of his paintings. He was unknown and poor. One day he came to me and asked me if I could help him with selling his artwork. He offered me 50 %. I refused the deal but I accepted to help him.
I booked an art-gallery and arranged the exhibition. I put the prices on the paintings and the minimum price was 500.000 $. I gave an anonymous tip to some journalists that an unknown lunatic is going to have an exhibition and that he thinks his paintings are min. 500.000 $ worth. When the opening day came everybody was there - TV, newspapers, painters, people with a lot of money, all kind of snobs etc. There was a 200 meter queue. Everybody wanted to see paintings 500.000 - 3.000.000 $ worth. He got famous over the night. And why? Because of his paintings? Nope. Because of the pricing.

The same with Apple. There are many snobs out there.

Reply Parent Score: 1

RE[2]: WHAT INNOVATION?!?
by deathshadow on Sat 9th Oct 2010 06:51 in reply to "RE: WHAT INNOVATION?!?"
deathshadow Member since:
2005-07-12

The snob factor has a lot to do with it -- it's why like four or five years ago over on the parallels forums I made the joke of Apple being the Ikea of the computing world. Alleged quality that doesn't exist with artsy fartsy followers who don't put any thought into the fact they're spending three times as much for lower quality furniture than you could get at the purple building.

Which is when one of the users there (brettW) explained Ikea thus:

"IKEA is a fully immersive, 3D environmental adventure that allows you to role-play the character of someone who gives a **** about home furnishings. In traversing IKEA, you will experience a meticulously detailed alternate reality filled with garish colors, clear-lacquered birch veneer, and a host of NON-PLAYER CHARACTERS (NPCs) with the glazed looks of the recently anesthetized."

Remove the garish colors and go with bland boring hospital ward white, and you've got an Apple store.

It's bad when one longs for a return to the ugly beige just for variety. At least the G3's were colorful - even if it did give them the "Fisher Price my first computer" reputation.

Reply Parent Score: 2

RE[2]: WHAT INNOVATION?!?
by mkone on Mon 11th Oct 2010 02:30 in reply to "RE: WHAT INNOVATION?!?"
mkone Member since:
2006-03-14

Just ask Tesla ;) .

Apple is nothing but a design and marketing factory. They are a good selling BRAND. And they are a good selling brand because they overprice their products.


This is the reason many geeks fail to make their products successful. Design is the most important thing when it comes to creating products for consumers. Take a look at touch interfaces. When Apple created the original iPhone, they had a product that did not have as much functionality as other smartphones at the time. However, the little it did, it did in ways that were 10 times easier and better, and a lot of the interface language has since been copied by other phone manufacturers, and not always successfully. And that is innovation! You don't have to create everything anew, just put it together better, and make it work better. Apple obsesses over the details, and makes sure that their product does what they want it to do very well.

And people do not want crap looking phones either. It's an important feature for most gagdets.

Reply Parent Score: 1