Linked by Michael Hill on Thu 7th Oct 2010 14:59 UTC
OSNews, Generic OSes This is a painful article to write. I've been a longtime fan and user of what is affectionately known as PC/GEOS over the years. However, I'm fearing we're nearing the end of GEOS.
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breadbox
Member since:
2010-10-09

hi Ed....good to see you. btw...Ed was one of our *extremely* talented programmers.

hi Michael....good to see you too.

hi folks....my name is Frank Fischer and I'm the President & CEO of Breadbox Computer Company, LLC. I'm not a programmer, I'm a businessman. I barely passed the one programming class I was forced to take in college and that was when we were still using punch cards. I couldn't program my way out of a paper bag, then or now. However, I love programmers. I also hate them. It's a love-hate relationship :-) I know how to price out a software development project to make it profitable and I think I'm pretty good at it. I know that when I ask our guys for a time estimate to get a project done, and they, with all good intentions, tell me it'll take 100 hours. I know it'll take 300 hours. Breadbox is still alive and has been around since 1992. We're the only Geos-related company left standing. We're the keepers of the Geos flame. Having said that, let me address some of Michael's concerns.

First, I'd like to say that I share in Michael's frustration with regards to our inability to currently move Geos forward. But, is Geos dead? No, far from it. Some may disagree and everyone is entitled to their opinion.

Second, I believe Ed has articulated accurately what it takes to get things done and make things happen. Money, lots of it. A resource we currently don't enjoy. Michael, I think you know that's the case as I've honestly explained this time and time again to our dedicated users on the Yahoo email list Geos-talk, both publicly and privately.

Michael's done a great job with his Geos-Central web site and we support him 100%. Regarding not having a banner to provide you, that's true, we don't. But I believe I offered you our logo to do with what you want. It's been a while so I could be wrong, but it's available. Regarding the DOS shell you wanted create and offer for sale, we were/are behind you 100%, at no cost to you for whatever efforts we needed to put into it. Regretfully, as you know, we were/are missing some splash-screen code we needed to make it happen. One of our other talented programmers that created it has since lost it. That shouldn't be the case as we have procedures and safeguards and backups of all of our code, but somehow this slipped through the cracks. Shame on us. It takes time, effort and knowledge to re-create and so far we haven't been able to find the time to make it happen. My apologies. This is not a project we would have developed ourselves, nor do I believe we will be reaping any windfall profits from it, if any at all. We were doing it to support your efforts as a thank you for your continued support of Breadbox and Geos. We appreciate it.

As far as a 32 bit Geos, as I've mentioned dozens of times before, we've made some progress and continue to do so, time and money permitting. Please re-read Ed's post to see what it takes. I've tried to articulate this for a long time, but for some reason I'm not getting through. Like I said, we're as frustrated, if not more, than you. We had resources at one time, but we didn't own Geos at that time. We've blown our wad on legal fees with the GlobalPC fiasco and purchasing Geos from the now defunct Geoworks. However, we've kept Geos alive as a result. It very well may have died if we hadn't stepped up to the pump and taken an enormous risk. If you read my recent post on Geos-talk, you know we haven't legally and officially owned Geos until 2008. We purchased it in 2003. We haven't been working on Geos32 for 10 years as many seem to be claiming these days. Either way, we're doing the best we can with the resources we have. We too have to eat and pay the bills. Sales of our Breadbox Ensemble desktop suite doesn't do it for us.

Regarding the suggestions and ideas we get from various users, you're right, for the most part. We've been at this game for nearly 20 years. We have experience with a lot of the suggestions we receive. If we've done it before and it doesn't work, why would we do it again? Knowing our lack of resource situation as I've explained it dozens of time, we still get suggestions and ideas that cost money we don't have. Yet when I respond accordingly, folks get pissed off. Your idea about the little black box may be a good one. I don't know, we've never tried it. But how can we? You know we can't afford it. Unless someone wants to risk perhaps a few hundred thousand $$ to invest or joint-venture with us to build, test, re-test, debug, re-test, debug, re-test, manufacture, inventory, market, advertise, sell and provide customer support for the idea or suggestion, we can't do it. We're not blowing off anyone as many suggest we are.

The same thing applies to the continued suggestion of making Geos open source. It's a suggestion, one I don't agree with, but I've yet to receive or see anyone provide a valid business model where open source works for Breadbox. Like I said, we've been at this for nearly 20 years and have a ton of money and thousands of man hours invested in it. We finally own Geos now and saved it from total obscurity (IMO). Yet I'm continually "pounded and hammered" by several users, some of which have never purchased anything from us, demanding that we make it open source! This has been going on for years! When I disagree, for the 5000th time, somehow I'm labeled an insulting jerk working against our user base. Incredible.

Regarding upgrading the software, we've made many improvements to the Geos OS and desktop since we purchased Geos. You pointed out one major improvement we made which enables it to run on fast CPUs. We've made that fix freely available from our web site. There are many other improvements we've made and we're up to version 4.13. We've provided a couple of white papers on our web site to explain, in detail, how to get Geos running under XP, Vista, Win7. We still don't support USB, but we've provided a good, relatively simple and free work-around so folks are able to print from Geos to a USB printer.

Contrary to popular belief, the Yahoo group are not our only customers. Far from it. We continue to sell our products to many customers from all over the world. Even with our limited resources, we support our products, at no cost to the user. You have no idea how many support emails, phone calls, letters, faxes, etc., we receive from existing and potential customers. Each one takes time, sometimes a lot of time, and is handled accordingly to the satisfaction of the customer. And if we can't solve the problem, we provide a 100% refund. I'm mentioning this because it directly relates to product and marketing ideas and suggestions we receive. Support costs time and money and we provide the best as far as I'm concerned. I'm not going to jeopardize our reputation or our ability to properly support a product, or even an idea, if we can't afford it.

Lastly, we believe we're headed in the right direction regarding the educational market. It's a niche that fits and works for us. We've developed a lot of good, solid educational software and combined with our desktop productivity apps, PIMs, many of our internet clients, etc., we've got a package that has no competition. Contrary to your comment about not being able to attract any hardware companies, that's just not true and I've elaborated about it on Geos-talk. We just haven't made a breakthrough yet, although we've been very close. We're still currently working with one company. I think you know that.

Anyway, I apologize for my long-winded response, but I wanted to clarify a few things and assure you that Geos is not dead.

If anyone is interested in investing about $2 million in Breadbox to help us achieve our goals, I'd be more than happy to discuss it with you.

best,

Frank

Reply Parent Score: 1

mjhi11 Member since:
2009-08-15

Frank, I appreciate your reply here and I'm sure that the OSNews.com readers do too, and brevity isn't necessarily an advantage!

I regret advancing the claim that 32 Bit PC/GEOS was promised 10 years ago and after your most recent posts wish I could have gone back and corrected the original article but at best the revision might read "several years" without concrete personal knowledge of when that effort was started.

That said it's been well known for at least 10 years or more that due to the current 16 bit memory limitations of PC/GEOS, it cannot host an even semi-modern web browsing experience.

I've tried with my article to present both sides of the debate, with at least some element of fairness.

The question mark in the title "The Death of GEOS?" was intentional, to express my own doubt whether the premise is true or not.

With that said, your reply here leaves at least a little doubt about the future of the desktop version of PC/GEOS.

Maybe that's the distinction, GEOS may in fact live on, bundled with hardware targeted to the educational market, but as an advancing, improving desktop operating system the future does indeed look bleak.

You'll recall in my posts that I've argued against the "free software movement" as I too respect the efforts of programmers and don't want to see their efforts devalued...we all have families to care for.

Again, in the spirit of fairness, I've defended quite vocally Breadbox's right to profit on the GEOS-Talk board, and any software company's right to profit, here at OSNews.com too as I personally believe that the free software movement devalues the effort of brilliant programmers who deserve to profit from their considerable knowledge, experience and efforts.

Of course, if a programmer chooses to work uncompensated I support their right to do so as well and appreciate the many hours of labor spent advancing technology.

On the other hand, open-source doesn't necessarily mean "free" and there are many successful open source projects where companies have profited from an open source development model.

In regards to Breadbox's self-admitted limited resources, funding and staff available to advance PC/GEOS, I think there's at least a little merit to the suggestion from those who "sincerely" want to see PC/GEOS not only survive but thrive.

You and Breadbox of course have the right to reject the suggestion but I believe there's some merit to the idea and sought independent feedback from the folks here at OSNews.com. As I hope was clear in the article, I have no patience for trolls on the GEOS-Talk board who simply want something for free.

Also note that I didn't include our DOS shell discussions, banner discussion in the main article on purpose as this was more an attempt to present a somewhat "fair" analysis of the situation.

With that said, I brought these issues up (which is why they didn't belong in the article) in a reply to a comment post-article to illustrate at least my personal frustration to quote a line from Jerry McGuire, "help me, help you".

Many, many of the suggestions that true fans of PC/GEOS have made require little expense and in some cases just a little effort. A common frustration shared on GEOS-Talk and in private conversations with other PC/GEOS users is one of missed opportunities, time and again.

A modern redesign of the Breadbox.com website for example is something that can be done for little or no expense and something that can be done rather easily using (ironically) open-source tools such as Joomla, Drupal or other another content management system.

This would not only indicate to existing customers that Breadbox is growing or at least advancing but more important a modern, attractive, easy to navigate website can help to attract venture capitalists and investors. It's a confidence thing, if a company takes pride in the most important connection to customers and investors, then that breeds confidence in Breadbox as a company.

In addition a well-designed website can REDUCE the amount of technical support you provide to existing customers. And an easy, intuitive purchasing process might actually increase sales.

Regular "blog postings" would give customers (and the community) confidence that things are "advancing" and more important drive new hits on the site thus increasing Breadbox's technology visibility and maybe even attract investors. If there's nothing new, reference an article from geoscentral.com or search the web as I do for anything related to GEOS. Each new article brings new visitors to the site and can be done "for free" and with little more than a few minutes effort each week.

And if you do meet with a hardware manufacturer, talk to an investor or even attend a trade show, then write about that. You don't have to disclose the potential partner, just show other investors (and the community) that PC/GEOS and Breadbox is active! Activity breeds interest, interest can turn into investment.

Continue to spend just a little effort improving the current product. There's a known bug in the DOS launching capabilities that prevents you from changing an icon after it's been saved. Fix it, announce it. If you have a work-around, at least capture a FAQ to let customers know how to work around a limitation.

Distributing the existing PC/GEOS version in a new form, whether that's a pre-built VirtualBox, VMware Fusion or Parallels virtual drive is another "virtually free" way of expanding PC/GEOS's footprint and potential market and would only require a little time.

Distributing the existing PC/GEOS version on a thumb drive using DOSBox or similar emulation technology is another "low cost" strategy. This configuration could be targeted at parents and schools as "GEOS for Kids" or "GEOS for DOS Legacy Gamers".

Time and again a common strategy by many businesses is to "re-package" the same product, just in different ways, thus attracting a different buyer, or demonstrate a "broad line" of products when in fact it's really just the same product behind the scenes. Why do companies do this? To maximize their investment in the current product and minimize the costs associated with attracting new customers.

But that leads to one of the most important criticism of Breadbox Ensemble, and that is price. It's become a self-fulfilling prophecy...the price is high because people don't buy, people don't buy because the price is too high".

Do I believe that a 50% reduction or even 80% reduction in price will result in millions of new sales, no which I assume is the argument for keeping the pricing as is.

But even the biggest supporters of PC/GEOS agree that its a rather steep price to pay for 25 year old technology that has been improved minimally over the last 25 years, particularly since the development of the shareware movement in the 80s and 90s, and the free software movement in the 90s and turn of the century and most important the incredible competition and success of Linux, OpenOffice, KDE Office and other open source projects and availability of low cost software over the last several years.

I too apologize for my long winded reply. My intentions are pure and for both the community and Breadbox I hope there is some model that succeeds as the one thing that I know we both agree upon, PC/GEOS technology was and in many ways is still today a special, revolutionary product and it would be a shame for it to in fact die.

Edited 2010-10-09 15:31 UTC

Reply Parent Score: 1

mjhi11 Member since:
2009-08-15

One more example.

One of the biggest missed opportunities...the 25th anniversary of GEOS!

I personally would have submitted an article here at OSNews.com and I'm pretty sure they would run it and I'm very confident other technology related websites would run a similar article...

...particularly if there was something to announce whether it be a price reduction, a new "repackaging" of PC/GEOS as a virtual machine or limited edition thumb drive, new activity regarding the educational device initiative, a website re-design, something, anything.

That's the primary criticism...there's nothing, anything and there hasn't been for a very, very long time.

Reply Parent Score: 1

Kroc Member since:
2005-11-10

We continue to sell our products to many customers from all over the world.

Hello Frank, awesome to have you comment here. PC/GEOS has always been famous for being fast on low-end hardware, it ran circles around Windows 95. There must be potential demand around the world for old computers on limited hardware that Windows simply can’t serve and if GEOS could run with that it could have a future for years to come.

I wish you all the best.

Reply Parent Score: 1