Linked by Thom Holwerda on Mon 31st Jan 2011 15:32 UTC
Multimedia, AV Francis Ford Coppola is one of the most prestigious and critically acclaimed directors in cinematographic history. He directed, among others, the Godfather trilogy and Apocalypse Now, and has won so many awards it's hard to keep track. In an interview with 99%, he touched on the subject of art and making money, and his musings are fascinating, and yet another indication that the times are changing in the content industry. "Who says artists have to make money?" Coppola wonders.
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The "free entertainment" theme has been around a LONG time. Consider radio and pre-cable TV as two, long-running examples.
Broadcast radio and TV has three direct sources of funding: advertising, taxes, and charitable donations.

Donations of content ready-to-air and not dead-on-arrival comes from the same sources.

Talent and production values do not come cheap.

The sponsor always expects a return on his investment.

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