Linked by Thom Holwerda on Wed 9th Feb 2011 00:04 UTC
PDAs, Cellphones, Wireless Speaking of Nokia - Engadget got their hands on what is supposedly an internal memo sent to Nokia employees by the company's new CEO. It's... Brutal. As in, brutally honest. There's no sugar-coating here, no unicorns, no glitter. "Nokia, our platform is burning." Update: Android is probably out of the question. Will it be Windows Phone 7, after all? Damn; Palm tonight, Nokia Friday - what a week for mobile! Update: The "Communities Dominate Brands" blog published an in-depth analysis of the memo, which claims with sound arguments that it might well be a hoax.
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It's the marketing, stupid!
by spiderman on Wed 9th Feb 2011 07:05 UTC
spiderman
Member since:
2008-10-23

Nokia can build whatever platform they want, it won't sell as much as Apple's or Google's. People are lining at Apple store for months before the product launch, on rumors that it will launch. I was hearing about the iPhone long before it was going to be released. Nobody knew anything about it, just that Apple would make a phone and the fan boys were already praising it like the second coming of Jesus Christ.
Nokia needs to build some partnership with Hollywood. They need propaganda, fanboys, free press, free media time and all the ecosystem that Apple and Google enjoy. Microsoft needs that too BTW.
The product does not matter much nowadays.

Reply Score: 3

RE: It's the marketing, stupid!
by Fergy on Wed 9th Feb 2011 09:16 in reply to "It's the marketing, stupid!"
Fergy Member since:
2006-04-10

Nokia needs to build some partnership with Hollywood. They need propaganda, fanboys, free press, free media time and all the ecosystem that Apple and Google enjoy. Microsoft needs that too BTW.
The product does not matter much nowadays.

The iphone didn't become famous because of marketing. It was just so much better and everybody could see it. Android didn't become the dominant platform because of marketing. It just was an open and free alternative to iphone and everybody(but apple fanboys) could see it.

What I don't get is why Nokia wants to work with Intel or Microsoft. Don't you want to work with company's that want you to succeed?

Reply Parent Score: 3

spiderman Member since:
2008-10-23

The iphone didn't become famous because of marketing. It was just so much better and everybody could see it. Android didn't become the dominant platform because of marketing. It just was an open and free alternative to iphone and everybody(but apple fanboys) could see it.

What I don't get is why Nokia wants to work with Intel or Microsoft. Don't you want to work with company's that want you to succeed?

I can't disagree more. I have a N900 and when people see it, they like it and they usually tell me that they want an iPhone too. When I tell them it is not an iPhone, they tell me that Android looks more and more like an iPhone these days. The N95 went unnoticed. Nobody has ever heard about it.
I believe you greatly underestimate the grip that marketing has on you. You think that a good product will sell but you don't see that a product is only good if you think it is good. And what you think is good is only what they tell you to think.
I was looking at a documentary about TRON, the movie, the other day. AFAIK, Nokia has been sponsoring the movie. The guy was talking about the original movie in the 80's and told that today there is more power in an iPhone than in a thousand of computers at the time. I was shocked. An iPhone, Really? Why not a Nokia N8 or whatever? Well that is because Hollywood is located in California and Nokia is unknown there.

Edited 2011-02-09 09:37 UTC

Reply Parent Score: 5

No it isnt Member since:
2005-11-14

The only thing the iPhone did better was that it had a good touch screen interface and a good browser. Oh, and a nifty voicemail interface (does anyone care about this?). At lauch, it lacked 3G, MMS, multitasking and cut & paste, all of which were implemented on Symbian phones.

Somehow, it has taken Symbian longer to implement a decent touch screen interface than it has taken Apple to get most of the other things in shape.

Reply Parent Score: 5