Linked by Thom Holwerda on Wed 9th Feb 2011 00:04 UTC
PDAs, Cellphones, Wireless Speaking of Nokia - Engadget got their hands on what is supposedly an internal memo sent to Nokia employees by the company's new CEO. It's... Brutal. As in, brutally honest. There's no sugar-coating here, no unicorns, no glitter. "Nokia, our platform is burning." Update: Android is probably out of the question. Will it be Windows Phone 7, after all? Damn; Palm tonight, Nokia Friday - what a week for mobile! Update: The "Communities Dominate Brands" blog published an in-depth analysis of the memo, which claims with sound arguments that it might well be a hoax.
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RE: It's the marketing, stupid!
by Fergy on Wed 9th Feb 2011 09:16 UTC in reply to "It's the marketing, stupid!"
Fergy
Member since:
2006-04-10

Nokia needs to build some partnership with Hollywood. They need propaganda, fanboys, free press, free media time and all the ecosystem that Apple and Google enjoy. Microsoft needs that too BTW.
The product does not matter much nowadays.

The iphone didn't become famous because of marketing. It was just so much better and everybody could see it. Android didn't become the dominant platform because of marketing. It just was an open and free alternative to iphone and everybody(but apple fanboys) could see it.

What I don't get is why Nokia wants to work with Intel or Microsoft. Don't you want to work with company's that want you to succeed?

Reply Parent Score: 3

spiderman Member since:
2008-10-23

The iphone didn't become famous because of marketing. It was just so much better and everybody could see it. Android didn't become the dominant platform because of marketing. It just was an open and free alternative to iphone and everybody(but apple fanboys) could see it.

What I don't get is why Nokia wants to work with Intel or Microsoft. Don't you want to work with company's that want you to succeed?

I can't disagree more. I have a N900 and when people see it, they like it and they usually tell me that they want an iPhone too. When I tell them it is not an iPhone, they tell me that Android looks more and more like an iPhone these days. The N95 went unnoticed. Nobody has ever heard about it.
I believe you greatly underestimate the grip that marketing has on you. You think that a good product will sell but you don't see that a product is only good if you think it is good. And what you think is good is only what they tell you to think.
I was looking at a documentary about TRON, the movie, the other day. AFAIK, Nokia has been sponsoring the movie. The guy was talking about the original movie in the 80's and told that today there is more power in an iPhone than in a thousand of computers at the time. I was shocked. An iPhone, Really? Why not a Nokia N8 or whatever? Well that is because Hollywood is located in California and Nokia is unknown there.

Edited 2011-02-09 09:37 UTC

Reply Parent Score: 5

Fergy Member since:
2006-04-10

I believe you greatly underestimate the grip that marketing has on you. You think that a good product will sell but you don't see that a product is only good if you think it is good.

Marketing does not work on me. I read a lot of articles and reviews about the devices and hardware. I bought 2 400 euro phones from Nokia before my first 400 euro Android phone. Those Nokia phones were a big waste of money. Within 1 month I stopped using them as a smartphone and started using them as the most cheap ass phones you can find.
I almost bought a N770/N800 but without an internet connection they would soon become toys to me. I almost bought a N900 but I felt unsure about the software platform(I was right to wait).
The N95 went unnoticed. Nobody has ever heard about it.

I wanted an iphone but I hate itunes so I waited for somebody else to provide the same experience. After 3 years Nexus came and delivered. Every Nokia device review failed to impress me.

Nokia had 3 years before android to react to iphone and none of their devices(including N95 and N8) came even close. That is why they didn't sell. The combination of Nexus + Android 2 impressed the world and started the quick rise to dominance. I am not naive and I now marketing is extremely important but I hate weak products with awesome marketing.

Reply Parent Score: 1

No it isnt Member since:
2005-11-14

The only thing the iPhone did better was that it had a good touch screen interface and a good browser. Oh, and a nifty voicemail interface (does anyone care about this?). At lauch, it lacked 3G, MMS, multitasking and cut & paste, all of which were implemented on Symbian phones.

Somehow, it has taken Symbian longer to implement a decent touch screen interface than it has taken Apple to get most of the other things in shape.

Reply Parent Score: 5

Fergy Member since:
2006-04-10

The only thing the iPhone did better was that it had a good touch screen interface and a good browser.

That combination sold me on my HTC Desire. ;)

Reply Parent Score: 2

lenrek Member since:
2005-07-07

Yup!

When I first saw iPhone, I thought it looks nice. But once I knew it lacks a lot features, I wonder why anyone would buy this crap. I was wrong

Good marketing can sell. If you can't make it good, make it look good!

Reply Parent Score: 2

MysterMask Member since:
2005-07-12

At lauch, it lacked 3G, MMS, multitasking and cut & paste, all of which were implemented on Symbian phones.


*Blablabla*
As an owner of a Symbian phone, I give a sh***t on features like multitasking, cut & paste, MMS, etc. when the usability of said features is more than laking.

E. g. somebody mentioned that Nokias N95 went unnoticed because of a lake of marketing. Sorry, the N95 went unnoticed because it was a typical tech fetishist's product: A long list of features without any thought about usability. The N95 was a typical dinosaur device: Like dinosaurs growing bigger and bigger with the same brain until the reach the end of the flagpole, the N series packed more and more hardware into the device without any thoughts about developing the OS.

People tend to forget that some of Apple's innovation lie in the parts Apple did willfully omit e. g. no stylus and no physical keyboard input. Despite most 'smartphone users' that were fixated on this (thus all the comments at the beginning of the iPhone era about how Apple will fail miserably without such hardware input), Apple succeeded by providing a usable alternative to those means of input.

Apple's strategy was the right one: What they did provide was done right. They focused on certain features building a usable 'base device', delivering other features with updates when they were done. Now have a look at what Nokia does ..

Reply Parent Score: 2