Linked by Thom Holwerda on Wed 9th Feb 2011 00:04 UTC
PDAs, Cellphones, Wireless Speaking of Nokia - Engadget got their hands on what is supposedly an internal memo sent to Nokia employees by the company's new CEO. It's... Brutal. As in, brutally honest. There's no sugar-coating here, no unicorns, no glitter. "Nokia, our platform is burning." Update: Android is probably out of the question. Will it be Windows Phone 7, after all? Damn; Palm tonight, Nokia Friday - what a week for mobile! Update: The "Communities Dominate Brands" blog published an in-depth analysis of the memo, which claims with sound arguments that it might well be a hoax.
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spiderman
Member since:
2008-10-23

The iphone didn't become famous because of marketing. It was just so much better and everybody could see it. Android didn't become the dominant platform because of marketing. It just was an open and free alternative to iphone and everybody(but apple fanboys) could see it.

What I don't get is why Nokia wants to work with Intel or Microsoft. Don't you want to work with company's that want you to succeed?

I can't disagree more. I have a N900 and when people see it, they like it and they usually tell me that they want an iPhone too. When I tell them it is not an iPhone, they tell me that Android looks more and more like an iPhone these days. The N95 went unnoticed. Nobody has ever heard about it.
I believe you greatly underestimate the grip that marketing has on you. You think that a good product will sell but you don't see that a product is only good if you think it is good. And what you think is good is only what they tell you to think.
I was looking at a documentary about TRON, the movie, the other day. AFAIK, Nokia has been sponsoring the movie. The guy was talking about the original movie in the 80's and told that today there is more power in an iPhone than in a thousand of computers at the time. I was shocked. An iPhone, Really? Why not a Nokia N8 or whatever? Well that is because Hollywood is located in California and Nokia is unknown there.

Edited 2011-02-09 09:37 UTC

Reply Parent Score: 5

Fergy Member since:
2006-04-10

I believe you greatly underestimate the grip that marketing has on you. You think that a good product will sell but you don't see that a product is only good if you think it is good.

Marketing does not work on me. I read a lot of articles and reviews about the devices and hardware. I bought 2 400 euro phones from Nokia before my first 400 euro Android phone. Those Nokia phones were a big waste of money. Within 1 month I stopped using them as a smartphone and started using them as the most cheap ass phones you can find.
I almost bought a N770/N800 but without an internet connection they would soon become toys to me. I almost bought a N900 but I felt unsure about the software platform(I was right to wait).
The N95 went unnoticed. Nobody has ever heard about it.

I wanted an iphone but I hate itunes so I waited for somebody else to provide the same experience. After 3 years Nexus came and delivered. Every Nokia device review failed to impress me.

Nokia had 3 years before android to react to iphone and none of their devices(including N95 and N8) came even close. That is why they didn't sell. The combination of Nexus + Android 2 impressed the world and started the quick rise to dominance. I am not naive and I now marketing is extremely important but I hate weak products with awesome marketing.

Reply Parent Score: 1

Thom_Holwerda Member since:
2005-06-29

Marketing does not work on me.


Marketing works on everyone, whether you like it or not. Marketing works via psychological processes you can't actually control. I always get a good smile out of people claiming all snobby about how marketing doesn't work on them.

Reply Parent Score: 5

spiderman Member since:
2008-10-23

Marketing does not work on me.

Every Nokia device review failed to impress me.

Those 2 quotes contradict themselves.
If Nokia had done good marketing, all reviews would have impressed you.

Reply Parent Score: 2