Linked by Thom Holwerda on Wed 9th Feb 2011 00:04 UTC
PDAs, Cellphones, Wireless Speaking of Nokia - Engadget got their hands on what is supposedly an internal memo sent to Nokia employees by the company's new CEO. It's... Brutal. As in, brutally honest. There's no sugar-coating here, no unicorns, no glitter. "Nokia, our platform is burning." Update: Android is probably out of the question. Will it be Windows Phone 7, after all? Damn; Palm tonight, Nokia Friday - what a week for mobile! Update: The "Communities Dominate Brands" blog published an in-depth analysis of the memo, which claims with sound arguments that it might well be a hoax.
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Fergy
Member since:
2006-04-10

I believe you greatly underestimate the grip that marketing has on you. You think that a good product will sell but you don't see that a product is only good if you think it is good.

Marketing does not work on me. I read a lot of articles and reviews about the devices and hardware. I bought 2 400 euro phones from Nokia before my first 400 euro Android phone. Those Nokia phones were a big waste of money. Within 1 month I stopped using them as a smartphone and started using them as the most cheap ass phones you can find.
I almost bought a N770/N800 but without an internet connection they would soon become toys to me. I almost bought a N900 but I felt unsure about the software platform(I was right to wait).
The N95 went unnoticed. Nobody has ever heard about it.

I wanted an iphone but I hate itunes so I waited for somebody else to provide the same experience. After 3 years Nexus came and delivered. Every Nokia device review failed to impress me.

Nokia had 3 years before android to react to iphone and none of their devices(including N95 and N8) came even close. That is why they didn't sell. The combination of Nexus + Android 2 impressed the world and started the quick rise to dominance. I am not naive and I now marketing is extremely important but I hate weak products with awesome marketing.

Reply Parent Score: 1

Thom_Holwerda Member since:
2005-06-29

Marketing does not work on me.


Marketing works on everyone, whether you like it or not. Marketing works via psychological processes you can't actually control. I always get a good smile out of people claiming all snobby about how marketing doesn't work on them.

Reply Parent Score: 5

Fergy Member since:
2006-04-10

Marketing works on everyone, whether you like it or not. Marketing works via psychological processes you can't actually control. I always get a good smile out of people claiming all snobby about how marketing doesn't work on them.

So what word should I use? If I always try to make decisions based on information instead of feelings I would say marketing doesn't work.

Reply Parent Score: 2

spiderman Member since:
2008-10-23

Marketing does not work on me.

Every Nokia device review failed to impress me.

Those 2 quotes contradict themselves.
If Nokia had done good marketing, all reviews would have impressed you.

Reply Parent Score: 2

Fergy Member since:
2006-04-10

Those 2 quotes contradict themselves.
If Nokia had done good marketing, all reviews would have impressed you.

Are you saying that every review is written by Nokia's marketing? I have to trust on reviews because I can't buy every device to try it. But so far I have never been fooled by a lying reviewer.

Reply Parent Score: 2