Linked by Thom Holwerda on Wed 9th Feb 2011 00:04 UTC
PDAs, Cellphones, Wireless Speaking of Nokia - Engadget got their hands on what is supposedly an internal memo sent to Nokia employees by the company's new CEO. It's... Brutal. As in, brutally honest. There's no sugar-coating here, no unicorns, no glitter. "Nokia, our platform is burning." Update: Android is probably out of the question. Will it be Windows Phone 7, after all? Damn; Palm tonight, Nokia Friday - what a week for mobile! Update: The "Communities Dominate Brands" blog published an in-depth analysis of the memo, which claims with sound arguments that it might well be a hoax.
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Fergy
Member since:
2006-04-10

Marketing works on everyone, whether you like it or not. Marketing works via psychological processes you can't actually control. I always get a good smile out of people claiming all snobby about how marketing doesn't work on them.

So what word should I use? If I always try to make decisions based on information instead of feelings I would say marketing doesn't work.

Reply Parent Score: 2

spiderman Member since:
2008-10-23


So what word should I use? If I always try to make decisions based on information instead of feelings I would say marketing doesn't work.

information = marketing.
Hide the bad information and make the good one in every people's head. That is good marketing. If the information provided to you is that the product is awesome, you will buy it. If the product has defects but you don't know it, or they make you think those defects are not important or that they are feature, you buy.

Reply Parent Score: 2

Fergy Member since:
2006-04-10

information = marketing.
Hide the bad information and make the good one in every people's head. That is good marketing. If the information provided to you is that the product is awesome, you will buy it. If the product has defects but you don't know it, or they make you think those defects are not important or that they are feature, you buy.

But that would mean that every piece of information is provided by the right source. That is a pretty big conspiracy. And also really weird that you wouldn't find the flaws after buying the product.

Reply Parent Score: 2

smashIt Member since:
2005-07-06

information = marketing.


wrong
handpicked information + lies = marketing
thankfully i'm not susceptible to this crap...

Reply Parent Score: 2

Aragorn992 Member since:
2007-05-27

"Marketing works on everyone, whether you like it or not. Marketing works via psychological processes you can't actually control. I always get a good smile out of people claiming all snobby about how marketing doesn't work on them.

So what word should I use? If I always try to make decisions based on information instead of feelings I would say marketing doesn't work.
"

Thom is right. Marketing does influence everybody in many different and subtle ways.

In a way its like shouting. If you receive enough info about one thing, it tends to drown out the rest. So much so that unconciously you give more credibility to the thing you "know" (via marketing) about.

The best way to counter this is through thorough research, so you inform yourself, but it is fighting a bit of a losing battle. I mean, these companies are spending billions.

Reply Parent Score: 1

tony Member since:
2005-07-06

"[q]Marketing works on everyone, whether you like it or not. Marketing works via psychological processes you can't actually control. I always get a good smile out of people claiming all snobby about how marketing doesn't work on them.

So what word should I use? If I always try to make decisions based on information instead of feelings I would say marketing doesn't work.
"

Thom is right. Marketing does influence everybody in many different and subtle ways.

In a way its like shouting. If you receive enough info about one thing, it tends to drown out the rest. So much so that unconciously you give more credibility to the thing you "know" (via marketing) about.

The best way to counter this is through thorough research, so you inform yourself, but it is fighting a bit of a losing battle. I mean, these companies are spending billions. [/q]

Marking is just evangelism you don't agree with.

Reply Parent Score: 2