Linked by Thom Holwerda on Wed 9th Feb 2011 00:04 UTC
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RE[7]: It's the marketing, stupid!
by jabbotts on Wed 9th Feb 2011 15:05
in reply to "RE[6]: It's the marketing, stupid!"




Member since:
2005-11-14
Most reviews on the internet are written by enthusiasts (some of them professionals), and these days you'll find many enthusiasts are fanboys. That's how, for instance, Engadget could do a camera showdown between iPhone 4 and Nokia N8, and get the iPhone to win. In reality, however, the N8 has one of the better ordinary phone cameras on the market, whereas the iPhone's is utter shit, even compared to the one in my much cheaper Sony Ericsson X10 Mini.
When considering that something as objective as photographic fidelity can be rigged by testers to advertise their favourite brand, then just imagine how much they do with words like "experience" that are so important these days. Testing often is advertising.