Linked by Thom Holwerda on Thu 24th Feb 2011 14:49 UTC
Intel Apple has just updated its line of MacBook Pros. Usually, this isn't anything to get particularly excited about, but this time around, they've got a genuine treat: Thunderbolt. Apple is the first to use this new connection technology, developed at Intel and believed to be the copper version of Lightpeak. It's pretty impressive.
Thread beginning with comment 463828
To view parent comment, click here.
To read all comments associated with this story, please click here.
RE: what year is it?
by Thom_Holwerda on Thu 24th Feb 2011 15:20 UTC in reply to "what year is it?"
Thom_Holwerda
Member since:
2005-06-29

It's a marketing ploy, and it works. This ensures even more coverage. This is how it works for normal companies:

"Dildo Inc. Refreshes Dildo Pro Line, Adds Accelerometer"

And that's it. This item then gets updated with a first hands-on. So, one item.

Now, this is how it works for special companies (of which there is only one):

13:01 "ZOMG DILDO STORE OFFLINE ZOMG ZOMG!!11!1!ONE!!"
13:02 "DILDO STORE OFFLINE BECAUSE OF REFRESHED DILDO PROS?"
13:15 "DILDO INC. REFRESHES DILDO PRO LINE"
13:15 "REFRESHED DILDO PRO LINE ADDS ACCELEROMETER"
13:16 "DILDO PRO ACCELEROMETER: HOW IT WORKS"
13:25 "FIRST PHOTOS: DILDO PRO 13"
13:26 "FIRST PHOTOS: DILDO PRO 15"
13:27 "FIRST PHOTOS: DILDO PRO 17"
13:31 "FIRST HANDS-ON: DILDO PRO 13"
13:32 "FIRST HANDS-ON: DILDO PRO 15"
13:33 "FIRST HANDS-ON: DILDO PRO 17"
13:54 "FIRST VIDEO HANDS-ON: DILDO PRO 13"
13:56 "FIRST VIDEO HANDS-ON: DILDO PRO 15"
13:57 "FIRST VIDEO HANDS-ON: DILDO PRO 17"

15:01 "REFRESHED DILDO PRO: GAMECHANGER"

It's quite brilliant.

Reply Parent Score: 30

RE[2]: what year is it?
by anevilyak on Thu 24th Feb 2011 16:03 in reply to "RE: what year is it?"
anevilyak Member since:
2005-09-14


And that's it. This item then gets updated with a first hands-on.


Amusing choice of wording considering the fake company/product name your example uses ;)

Reply Parent Score: 4

RE[2]: what year is it?
by Neolander on Fri 25th Feb 2011 07:09 in reply to "RE: what year is it?"
Neolander Member since:
2010-03-08

Ah, if only there were more people who don't like this kind of circus, preferring when engineers and journalists are doing their job and marketing isn't around...

You know, when products compete on merit...

Edited 2011-02-25 07:10 UTC

Reply Parent Score: 4

RE[2]: what year is it?
by Morgan on Sat 26th Feb 2011 05:45 in reply to "RE: what year is it?"
Morgan Member since:
2005-06-29

+1 for excessive dildo.

I do think it's a pretty nifty idea, taking the concept of HDMI (simultaneous HD video and HD audio over a single port) and making it a universal bus like USB, but with much higher bandwidth. I just really hope all the other hardware manufacturers get a clue and start shipping Thunderbolt/Light Peak compatible devices.

Reply Parent Score: 2