Linked by Thom Holwerda on Mon 17th Oct 2005 13:03 UTC, submitted by Hakime Seddik
Apple "This is partly a story about a company called Apple Computer. It's also partly a story about a fancy new iPod that plays videos as well as music and that could dramatically change the way people entertain themselves. But it's mostly a story about new things and where they come from, about which there are a few popular misconceptions."
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RE[4]: Fatal!
by alcibiades on Tue 18th Oct 2005 12:18 UTC in reply to "RE[3]: Fatal!"
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"If they truly were a company "just like any other" then they would be out of business now"

Well no. Relatively few companies of the size of Apple go out of business. It is not a particularly remarkable feat to have stayed in business.

It is not, either they are great or they are zeros. Its rather, they have done quite well in some ways, not so well in others, just like many other companies. There are some companies that have done much better and some much worse. They are, really, just another company in the computer/consumer electronics market. Their performance is nothing special, as the Morningstar numbers prove.

The hysteria of their claque, now that is very special indeed.

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RE[5]: Fatal!
by on Tue 18th Oct 2005 14:14 in reply to "RE[4]: Fatal!"
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You're so right, alciblades.

Apple are just manipulating binary digits - the same ones and zeros used in Windows and Linux. They're no better.

And the hardware they make - it's all the same elements used in every other computer, and mostly in animals as well. Carbon, hydrogen, oxygen, silicon... nothing new or interesting there. Where's the interesting use of elements above 110 in the table? Or entirely new elements being synthesised at Apple? They're so unoriginal it's almost funny.

And why even *look* at the actual financial filings of Apple itself when there are other numbers where someone's done all the work to reach a conclusion for you? Better to accept what they say rather than work it out for yourself or apply a modicum of thought.

And Jobs is an hysterical, power-hungry maniac. It comes across in the performances he gives. You can tell. Not in the way he says stuff, or the way he does things, but you can tell all the same. We all know that the rumours and hearsay matter far more than the actual perception of the man we might form ourselves in what limited dealings we have. He's crazed and probably drunk or high.

Apple are nothing special. They're just doing what everyone else is. They'll be out of business by next week at this rate.

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RE[6]: Fatal!
by on Tue 18th Oct 2005 15:40 in reply to "RE[5]: Fatal!"
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You need to look at the facts. The Morningstar stuff is just all the financials as reported, on line, in a convenient summary. It has no comments, its just what Apple filed with investors and SEC. Its not a conclusion that growth over the period 1995-2004 has been indifferent, its a simple factual description of the financial statements. If you want to see a better performance in the same industry, look at the Dell numbers. Or, look at Cisco. These guys are setting the standards for consistent performance. If you are not doing as well as this, you are only doing quite well. I'm sorry Apple is not in this league for consistent growth, I really am. But its a fact.

Apple really is doing quite well. And Jobs has done quite a good turnaround. They won't be going out of business any time soon. That's what is so silly about this story, and about many of the comments. It is only quite well. There is nothing wrong with quite well. But there is something very wrong with pretending that it is insanely great, thinking different, wildly innovative, and an outstanding financial performance. Its just staying in business, like a lot of companies, with some ups and downs. Just as there is something very wrong with pretending that Jobs is only taking $1 a year in compensation. Its not that he is taking a ridiculous amount, relatively speaking. At least not now - 2001 was a different story. But it is not $1. So why say it?

Why is it so important to pretend that Apple is something its not? It isn't. it is deeply desctructive. It remains my opinion, that an exaggerated idea of the merits of its own fairly good performance, in the minds of both Cupertino and its adherents, is one of the main dangers for Apple - a pretty good company, if people would just let it be that.

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