Linked by David Adams on Mon 4th Apr 2011 02:19 UTC
Editorial Rob Enderle wrote an intriguing editorial for Digital Trends entitled "You can't call 'time out' in Silicon Valley," which examines the current battle between Apple, Google and Microsoft over the future of computing. In it, he draws some interesting parallels from the history of warfare, and notes that Microsoft and Google have made some of the classic blunders that have caused great armies to fail dramatically.
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I posted this over there
by deathshadow on Mon 4th Apr 2011 17:15 UTC
Member since:

I'm going to post it here too:

Excuse me for saying this entire article reeks of card stacking manipulation who's only purpose can be to push some form of social agenda. I say this because once again we have a writer using the "percentages to promote a lie" methodology.

There is a complete lack of saying "A percentage of what?". The iPad took 5% of what? A market the group the article is using as the subject had little to no presence in? Shouldn't that more be 100%? What market is that percentage even in comparison to? Overall computers? Handhelds? Are you counting phones in that, a market MS has barely had a foothold in to begin with?

... and immediately in the next paragraph it's lather rinse, repeat with the "oh IE has gone from 90% to 50%" idiocy. WHY do I call it idiocy? Because during the timeframe where IE went from it's 2005's 90% to todays 50%, the number of Internet users has grown from 800 million to roughly 2 billion... 90% of 800 million is 720 million. 50% of 2 billion is 1 billion. So while they've "lost" 40% market share they've GAINED 280 million users. That means Microsoft hasn't lost a blasted thing, and you're using percentages to lie.

That's one of the hardest concepts to grasp about "share" and why it's used to perpetuate these types of outright lies. It is entirely possible in a still expanding market to lose share and STILL HAVE GROWTH!!! That's why serious businessmen know "share" is often meaningless.

There are SO many questions you have to ask when these types of percentages are listed. How many people are being counted twice? It's like counting Droid users -- I've got a droid tablet, a Symbian Phone running Opera mobile, Opera on my home desktop and Firefox at work -- how often am I counted. Does my using Chrome on droid mean I'm not using Opera? Take a buddy of mine with his iPhone, but still uses IE8 on the desktop... How is he figured into this?

ALWAYS ask "a percentage of what?" -- and if the pool size has changed, the groups sampled are different, or if unrelated items are for some reason lumped together, every conclusion the source is trying to push is called into question.

Basically people, don't allow percentages be used to LIE TO YOU!

Edited 2011-04-04 17:16 UTC

Reply Score: 4