Linked by David Adams on Mon 4th Apr 2011 02:19 UTC
Editorial Rob Enderle wrote an intriguing editorial for Digital Trends entitled "You can't call 'time out' in Silicon Valley," which examines the current battle between Apple, Google and Microsoft over the future of computing. In it, he draws some interesting parallels from the history of warfare, and notes that Microsoft and Google have made some of the classic blunders that have caused great armies to fail dramatically.
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flypig
Member since:
2005-07-13

This was a really interesting article, and also a nice write-up, so I'm glad it made it onto OSnews.

However, I kind of feel the whole premise of the argument is somewhat flawed. Microsoft isn’t losing the browser wars. Microsoft certainly isn’t losing the PC wars. And Google isn’t losing the phone wars either.

Comparing Microsoft and Apple, they both have (and have always had) very different forms of modus operandi. Apple produces a very particular type of focussed, well-designed product that perfects the user-experience of already existing technologies. Microsoft on the other hand produces very general products that perfect the developer process, and then fights a war of attrition against the existing technologies. Microsoft fought this war and won against Mozilla, Borland, Palm, Lotus Notes, Wordperfect, Java, IM, OpenGl, Real Networks, OS/2, Classic Mac OS, etc. It’s currently using the same tactics against Flash, Apache, phones, tablets, advertising, OS X, games consoles and everything Google does.

Personally I fear this stifles innovation and diminishes the whole experience of using computers. But I have to admit there’s a good chance Microsoft will win these latter wars as well. For example, for a long time I thought Nokia had ‘won’ against Microsoft. It turns out, attrition was probably the right tactic.

Apple is an amazing company that’s experiencing incredible growth right now, but whenever I see an article that suggests there’s a company with better business sense than Microsoft, it always seems to ring somewhat hollow. Empires will crumble though, and I’d be very happy to be proven wrong.

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