Linked by Thom Holwerda on Wed 4th May 2011 21:12 UTC, submitted by SReilly
Intel Intel has just announced its new line of processors, called Ivy Bridge, which uses a new type of transistor to reach the 22nm production process as well as maintain Moore's Law. They call it the 3D transistor, and in all honesty, this stuff goes way over my head. Even the incredibly cheesy n00b-video from Intel doesn't really make any lightbulbs appear in my head. So...
Thread beginning with comment 471818
To view parent comment, click here.
To read all comments associated with this story, please click here.
RE: Thought Atom is dead
by poundsmack on Wed 4th May 2011 22:28 UTC in reply to "Thought Atom is dead"
Member since:

"I think, AMD will start manufacturing ARM processors or otherwise they should come up with less than 22nm transitors to survive."

I wouldn't say that. They don't need to compete in that space, though it would likely be in their best interest.

Example: I have a microwave. The company that makes it has not made a portable hand held microwave and yet they are still surviving. (it's not a great direct comparison, as the market isn't heading towards "hand help microwaves" but still).

AMD will adapt, they always do ;)

Reply Parent Score: 2

RE[2]: Thought Atom is dead
by Elv13 on Thu 5th May 2011 05:14 in reply to "RE: Thought Atom is dead"
Elv13 Member since:

Does not work. If your microwave make competitor make a microwave that cook faster every 2 week, you will replace your own with a faster one. Same goes for the power, you wont use you cooking oven to eat up popcorn. It's just too much for absolutely no benefits, not even power/cost.

Reply Parent Score: 2

RE[3]: Thought Atom is dead
by Neolander on Thu 5th May 2011 06:26 in reply to "RE[2]: Thought Atom is dead"
Neolander Member since:

The microwave analogy is flawed, I think.

No one needs a microwave which heats things up slightly faster than existing ones. You wouldn't sell it before it starts to heat things up at least an order of magnitude faster (yay, 6 seconds heat-up times !). Nowadays, people are more likely to choose a microwave based on design or usability criteria, since from a performance point of view they're all more or less the same.

However, IIRC again, the difference in power/performance ratio between an Atom chip and an ARM chip is less than an order of magnitude, but it's quite a big deal already because reducing the battery life of a mobile device by a factor of 2 or 3 without benefits in another area is already something pretty much unacceptable unless you can come up with genius marketing to justify that.

Edited 2011-05-05 06:27 UTC

Reply Parent Score: 2