Linked by David Adams on Thu 19th May 2011 17:41 UTC, submitted by Hans Otten
Apple Well, this will come as no surprise to OSNews readers, but as outlined in a recent BBC documentary, UK neuroscientists have studied brain scans of hard-core Apple fans and have found that their mental reactions to Apple imagery are quite similar to scans of religious devotees' brains when shown images of their iconography. The DigitalTrends article summarizing the finding singles out Apple users, but I think we all know that, RDF aside, this is not an Apple-only phenomenon.
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So the conclusion of the researchers is that if you're a strong devotee of X, and you see symbols relating to X, then you'll have an emotional reaction that's similar across various X's, including religions.

There seems to then be the implication that being a devotee of X is therefore irrational.

While I admit that fanboiism can TURN irrational, no one seems to talk about why someone became a devotee of X in the first place. Maybe there WAS a rationale for it. And since the choice worked for the eventual devotee, they have stopped worrying about the justification. Humans naturally try to simplify their lives, and it can be disruptive to be constantly reevaluating one's choices, most of which are trivial and arbitrary anyhow (not to belitte them--one's preferred brand of ice cream does not need to be constantly reassessed when all you want to do is have ice cream while watching a movie, and it makes the ice cream shopping quicker).

I switched to using Macs when Windows caused revulsion in most people. Now that Windows 7 is out, it's quite usable, but I still feel this sense of dread at the idea of using it. Besides that irrational sense of dread, there's also the practical resistance to having to unnecessarily learn a new system. Not that I can't learn it, but that I have other work I have to do, and I don't want mucking with an OS slowing me down, which is why I switched to Mac in the first place. I want the computer to get the hell out of my way, and Macs _generally_ do a better job of that.

Also, I like Mac aesthetics. I like the rigid unibodies. (I'm not a big fan of the plastic MacBook's aesthetics.) I like AppleCare, which costs money but has fantastic service. And of course, I like the appearance and usability of MacOS and many of the major apps (like OmniGraffle). But when I build my own computer from parts, I don't try to make a hackintosh. I install Linux. (But I mostly only build my own if I want a server.)

Sorry, I had a point to make, but I have other work to do, so I'll quit here. ;)

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