Linked by David Adams on Thu 19th May 2011 17:41 UTC, submitted by Hans Otten
Apple Well, this will come as no surprise to OSNews readers, but as outlined in a recent BBC documentary, UK neuroscientists have studied brain scans of hard-core Apple fans and have found that their mental reactions to Apple imagery are quite similar to scans of religious devotees' brains when shown images of their iconography. The DigitalTrends article summarizing the finding singles out Apple users, but I think we all know that, RDF aside, this is not an Apple-only phenomenon.
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RE: Comment by MOS6510
by spiderman on Fri 20th May 2011 10:20 UTC in reply to "Comment by MOS6510"
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Also one can't become an Apple fanatic before you get influenced. That just proves Apple knows how to make cool stuff and more important sell it. At least their stuff has a personality (like most computers did in the 80's). Other companies just try to bump the specs, dish it out and pull it as quickly if it doesn't sell well enough.

I believe it's their clever marketing that makes you think they make cool stuff. Their stuff is still just dumbed down Unix, much less cool than my customized LFS but they sell it like something magic and the fans do that marketing for them. That is what the personality of their stuff is about in my opinion.

Reply Parent Score: 2

RE[2]: Comment by MOS6510
by MOS6510 on Fri 20th May 2011 10:32 in reply to "RE: Comment by MOS6510"
MOS6510 Member since:

I think it's more that marketing. It's a certain vision they put in to practice where they both control the hard- and software. Add attention to detail and of course marketing and you have something.

At home I have a lot of retro stuff, a lot from the 70's and 80's. A lot of stuff breathes personality and is part of the producer's history. During the 90's this was lost, IMHO, when the PC clones took over. All computers turned in to ugly PCs with DOS and Windows.

Sure my Amiga is crap compared to a 2011 PC, but it is more fun.

And now when Dell or HP comes with a new product you know it's just specs in a box. That's what they sell specs for a price. Most non-tech users hardly know the brand of the PC they use (well, most don't even), let alone the type.

Yesterday someone at work even offered me an old computer. Hoping it was not a PC I said I might be interested. What was it? Well, a PC. A Dell or an HP. They have had it for years, don't even know what brand. I told her to bring it along but I wouldn't pay for it. I'll use it as a test machine or give it away if someone is interested.

I do like the IBM XT though.

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RE[3]: Comment by MOS6510
by spiderman on Fri 20th May 2011 10:53 in reply to "RE[2]: Comment by MOS6510"
spiderman Member since:

Apple does not control the hardware since about a decade or so. Sun or IBM do but not Apple. They are just selling the same hardware as Dell or HP in a shiny box. If you think they control the hardware it is because of their brand and marketing. They just control the OS and that OS is just collection of modified open source components with a shiny interface on top. This is very far from the Amiga. My opinion is that they have that brand that makes people think their stuff is more cool than a random PC with Ubuntu.

Reply Parent Score: 2