Linked by David Adams on Tue 7th Jun 2011 17:54 UTC
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Australia has 22 million people. New Zealand has only four million people. These markets are totally insignificant on a global scale.
Australia is as big as the USA but there are only 10 Apple stores in four capital cities. The "local" Apple store may be located more than 2000km away.
Every shopping centre in Australia has at least one specialist mobile phone shop (often three or four). Virtually none of these sell Apple products. Every supermarket and department store also sells phones.
The only reason Apple has a large share of the Australian phone and tablet market is that no real choices existed until very recently. You can now get Android phones for less than $100 without a contract.
Edited 2011-06-08 11:58 UTC
Australia has 22 million people. New Zealand has only four million people. These markets are totally insignificant on a global scale.
Australia is as big as the USA but there are only 10 Apple stores in four capital cities. The "local" Apple store may be located more than 2000km away.
Australia is as big as the USA but there are only 10 Apple stores in four capital cities. The "local" Apple store may be located more than 2000km away.
There are 10 stores based on population density/location in Australia. The size of the land mass is irrelevant. In comparison, a single state in the US, Ohio, has around 12 million people and 6 Apple stores. So, Au is doing comparably well.
However, this is irrelevant to your original claim that no one outside the US cares about Apple. Australians care enough that they are second only to the US in Apple usage, percentage wise.
Every shopping centre in Australia has at least one specialist mobile phone shop (often three or four). Virtually none of these sell Apple products. Every supermarket and department store also sells phones.
You pretend that iPhones are sold in every mom and pop store in the US. This is not the case. However, in Australia you can walk into numerous provider locations and buy an iPhone including: Optus, Telstra, Three Virgin and Vodafone among others. It's probably more readily available there than here given it was confined to a single network in the US until a very short time ago.
I imagine, just as in the US, a lot of Australians buy online.
Even if you were to still persist in the notion that it's hard to find/buy an iPhone in Australia, the reality is that Australians are finding them and buying them in decent numbers.
The only reason Apple has a large share of the Australian phone and tablet market is that no real choices existed until very recently. You can now get Android phones for less than $100 without a contract.
What is "recently" to you? Android phones have been available in Australia for a while now. In any case, maybe one day in the future the stats might change. Until then, however, the fact remains that the original assertion was a lie.
Edited 2011-06-08 15:08 UTC





Member since:
2005-08-12
Go to any Australian phone retailer and you will see a large range of Samsung, HTC and Nokia products. However you won't see a single Apple product for sale in most shops.
oh sure... no one cares in Australia. Oh wait...
Apple has numerous retail stores there.
On top of that, according to Quantcast, the oceania area of the world (including Australia and New Zealand) is second only to North America in market share owned by Apple and nearly double that of Europe.
Btw, I wasn't aware HTC and Nokia were selling huge quantities of tablets, music players, etc... anywhere in the world, let alone Australia... or maybe your post was both incorrect and irrelevant.