Linked by Thom Holwerda on Wed 29th Jun 2011 15:04 UTC
Apple Well, this just got interesting. There's been a bit of a backlash over Apple's Final Cut X Pro, which is considered a step down from previous versions by many professional videographers, as they claim it lacks countless features - leading to the nickname 'iMovie Pro'. Former Shake product designer and former Apple employee Ron Brinkmann has now weighed in on the situation. His advice to professionals? Don't rely on companies like Apple.
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Apple is getting arrogant
by kragil on Wed 29th Jun 2011 15:32 UTC
kragil
Member since:
2006-01-04

Who is going to buy Mac Pros when all the Pro Software is gone? Who kept Apple alive in the late 90s?

Rome is burning yet, but Steve just bought matches.

Reply Score: 7

RE: Apple is getting arrogant
by Kroc on Wed 29th Jun 2011 15:37 in reply to "Apple is getting arrogant"
Kroc Member since:
2005-11-10

Yup, with so much profit and enough cash in the bank to buy most of the mobile industry (or the film industry), they're clearly dying from this mistake.

Wake up, move on people, before it gets nasty. The Mac is a quarter of their business. iOS is the new thing and you pros don’t matter. You’re legacy. You’re being phased out.

Long live the prosumer!

Reply Parent Score: 2

molnarcs Member since:
2005-09-10

Yup, with so much profit and enough cash in the bank to buy most of the mobile industry (or the film industry), they're clearly dying from this mistake.

Wake up, move on people, before it gets nasty. The Mac is a quarter of their business. iOS is the new thing and you pros don’t matter. You’re legacy. You’re being phased out.

Long live the prosumer!


Now that was a bit harsh, wasn't it? It's kinda awful that it rings so true...

Reply Parent Score: 2

Thom_Holwerda Member since:
2005-06-29

Well, except, of course, for the fact that professional users are reliable. Consumers (and 'pro-sumer' is a bullshit word some consumers use because they know how to find certain buttons in Photoshop) are fickle, and all it takes is the next best thing not to come out of Cupertino and shits will hit fans.

Just look at Nintendo.

Ignoring customers that have been with you since day one, through thick and thin, is never a good idea - even if you don't rely on them anymore. The world is a harsh place, especially the hip and trendy consumer market, and as the great Yahtzee once said about Nintendo - "al it takes is a few Virtual Boys" and Nintendo is back at square one. And lo and behold, that's exactly what's happening right now.

Apple is relying on a group of customers that will, surely, for the coming years provide them with decent sales. However, these customers largely resemble magpies, and will jump onto the next shiny object when it arrives. They're a fickle crowd.

Especially for that reason it is incredibly short-sighted from Apple to treat its professional customers this way - let's face it, it was these people that ploughed them through their dark ages. Kicking them out now seems like an incredibly stupid thing to do - even it doesn't hurt the bottom line right now.

Reply Parent Score: 3

tanzam75 Member since:
2011-05-19

Just because the pro market stayed loyal to Apple does not mean that Apple wants to stay loyal to them. They'd be happy to throw away their pro customers if they get 10x as many prosumers. It's business. The software sells for the same amount of money, either way.

Ironically, the whole idea of a prosumer is based on selling dreams that will later be shattered. For every person who makes it big in Hollywood thanks to the democratization of production tools, there are 100 waitresses who are shelling out real money to chase their dreams in film/TV. Final Draft, for example, costs as much as the home edition of the Microsoft Office suite.

Reply Parent Score: 1

RE[2]: Apple is getting arrogant
by Lennie on Wed 29th Jun 2011 16:16 in reply to "RE: Apple is getting arrogant"
Lennie Member since:
2007-09-22

Funny you mentioned the film industry, the harddisk manufacturers-industry is also bigger than the music and film industry combined.

I always thought that was funny, with them complaining about piracy and all that ;-)

Reply Parent Score: 2

Soulbender Member since:
2005-08-18

Yup, brand and corporate loyalty is for suckers.

Also, the word prosumer is stupid but then again prosumers are mostly people who think they know more than they do so it's quite fitting that it's stupid.

Edited 2011-06-29 16:20 UTC

Reply Parent Score: 5

Bill Shooter of Bul Member since:
2006-07-14

The pros that kept Apple alive weren't using Apple applications on top of classic Mac OS. They were using third party applications on Mac OS. Apple started investing in third party applications when classic was dying and OSX was new. It was a requirement to help keep the whole platform ( classic and OSX) alive as third party apps were starting to baulk at continuing classic aps and/or porting to a completely.

So yes, its stupid to rely on Apple as a media app developer. No, its not stupid to rely on them as a OS provider for media apps.

I would say the same for Microsoft as well ( Expression Studio for example).

Reply Parent Score: 3

JAlexoid Member since:
2009-05-19

Absolutely agree with that statement. Apple do not hide the fact that they don't care about professionals and enterprise.

But calling Apple's customers prosumers is giving too much credit to most Apple's customers. The absolute majority of their customers are by definition consumers. And Apple is making sure that they stay that way...

Reply Parent Score: 5

seishino Member since:
2005-09-10

To be fair, OSX had a lock on the high-end video market while Windows couldn't go above 4 GB of RAM. Your options were a custom and expensive Unix based system, or a Mac.

Now that Windows has hit a proper 64 bits, the biggest platform in the world suddenly is viable.

Reply Parent Score: 1