Linked by Thom Holwerda on Wed 29th Jun 2011 15:04 UTC
Apple Well, this just got interesting. There's been a bit of a backlash over Apple's Final Cut X Pro, which is considered a step down from previous versions by many professional videographers, as they claim it lacks countless features - leading to the nickname 'iMovie Pro'. Former Shake product designer and former Apple employee Ron Brinkmann has now weighed in on the situation. His advice to professionals? Don't rely on companies like Apple.
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RE[2]: Thoughtful
by molnarcs on Wed 29th Jun 2011 16:44 UTC in reply to "RE: Thoughtful"
molnarcs
Member since:
2005-09-10

Thanks - it's one of my favourites ;) I still don't agree with their decision to ditch pro users. I think Thom has a point there, and more importantly, it's a solvable problem. Consumers can have the simple UI + functions, pro users can enable their vaunted features via a plugin (available for them in the App Store). To software would have to architected to support a plugin framework and a flexible UI, but that's an engineering problem Apple programmers can solve with a minimum effort. Even if 10.000 customers is a miniscule market for Apple, the revenue they generate would more than just cover Apple's investment. That way, everyone would be happy.

Reply Parent Score: 3

RE[3]: Thoughtful
by mrstep on Wed 29th Jun 2011 16:54 in reply to "RE[2]: Thoughtful"
mrstep Member since:
2009-07-18

The killer is that it's not like they'd be losing money on supporting a Pro product, it's that they don't feel like it's worth the effort - and this is for $ amounts that most companies would kill to have. Assign a Pro-tools VP if there isn't one and it doesn't have to be a distraction at all. Certainly don't have them going off making their own UI frameworks / codecs / etc. that don't integrate in the OS (like, say, Microsoft would do between Office and their own development tools), but profit is profit, and supporting professional users just gives a better low-to-high end solution set.

Of course seeing how Xserve got ditched, it's not surprising to see them undercutting another pro segment. Guess if the features aren't keynote-sexy, it's just not interesting enough. :/

Reply Parent Score: 3

RE[3]: Thoughtful
by steve_s on Thu 30th Jun 2011 11:32 in reply to "RE[2]: Thoughtful"
steve_s Member since:
2006-01-16

Consumers can have the simple UI + functions, pro users can enable their vaunted features via a plugin (available for them in the App Store). To software would have to architected to support a plugin framework and a flexible UI, but that's an engineering problem Apple programmers can solve with a minimum effort.


Having read through Apple's FAQ on FCPX, this appears to largely be the approach that they have taken. They just failed to properly communicate that in advance of, or at, release.

Reply Parent Score: 2