Linked by Thom Holwerda on Mon 11th Jul 2011 21:34 UTC, submitted by sb56637
Legal Blah blah Apple whines about a bunch of software patents again. Go cry in a corner, Jobs. Either find a strategy that counters the rise of Android, or just suck it up and be a man about it. Oh, HTC is the target this time around. Again. Whatever.
Thread beginning with comment 480628
To view parent comment, click here.
To read all comments associated with this story, please click here.
RE[6]: So....
by elsewhere on Wed 13th Jul 2011 01:48 UTC in reply to "RE[5]: So...."
elsewhere
Member since:
2005-07-13

how about checking the study just recently in regards to the 'Angry Birds' creator


Curious to know about this study... Everything I've seen shows Rovio generating $1M+ per month in ads, equating to about $2.00 generated per year for each download. Not only is the "free" app generating more revenue per download than on iOS (especially after Apple's cut), but the ad-driven model generates a recurring revenue stream as opposed to a one-time purchase that the developer has to continue supporting. People are actually requesting a paid-version, but Rovio isn't providing one.

There's quite a number of high quality apps that are ad-driven, some offer a paid ad-free version, some don't bother. Given the growth of apps in the android market, and the improving quality:crap ratio, I don't believe the platform is having trouble attracting developers.

On the ad front, I think it's also telling to note that Apple had to quietly slash the prices they were charging for iAd, pretty substantially. Advertisers were resisting the premium price for a service that was limiting them to a single platform for viewers.

Reply Parent Score: 2