Linked by Thom Holwerda on Wed 27th Jul 2011 22:09 UTC
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Member since:
2010-02-26
From article: "The claims don't yet have full corroborating evidence from outside sources."
The article contains speculation. IMHO, one might expect higher return rates for Android. Apple training in its stores is an effective avenue for building customer loyalty. Android training, if it does exists, is far less effective. Few realize the role Apple's "one-2-one" program has played on fueling growth and customer loyalty. Sorry, limited space prohibits further explanation.
Apple does have a weakness. Android phones are more diversified helping specific phones more easily match specific needs. As Android matures, and more people demonstrate the advantages of their phone to friends, Sales of Android will increase its even now phenomenal growth. Friends helping friends could overcome Apple's training advantage. If you think this a bit wacky (I don't blame you), and are near an Apple store, just pop in and have an Apple employee show you how the iPhone works and ask about the one2one program. The average non-technical person is reassured that they too can take advantage of this amazing technology and some one will be there to hold there hand. An amazing and effective marketing strategy virtually unmatched in the industry