Linked by Thom Holwerda on Wed 27th Jul 2011 22:09 UTC
Legal Two different graphs. Both happen to be published at Ars Technica, with one of them coming from a different source. Seemingly completely unrelated, but when you ponder the waterfall of recent lawsuit-related news, these two graphs suddenly tell all there is to tell. These two innocent little graphs illustrate why Apple is attacking Android so ferociously.
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jabbotts
Member since:
2007-09-06

Yes, Apple did indeed introduce products which made a lot of money. That was previously recognized but entering into a market and being successful is not the same as creating a new market.

Pre-Ipad tablets, all those laptop "convertables" with the screen that spins and folds back fall into this category. panasonic has had pure tablet form factors for a while now as have other's. Simply put; the Ipad was not the first tablet form factor device regardless of if one remembers the other's or not.

Pre-Ipod? The creative Zen was popular in it's time. Sony has mp3 players out. Nomad was another. The list of no-name mp3 players puts a long tail ont he end. Again, not remembering what came before the Ipod may indicate it's success in the market but again, the portable music player and portable digital music player markets where alive and well long before Apple's marketing re-wrote history.

Smart phones? Realy, You don't remember the WinCE, Palm Treo and Blackberry phones previous to the Iphone launch? Merging the PDA and cell phone into a single device was well under way before even rumours that Apple was going to make a phone (everyone remember how far fetched that sounded?).

I think claiming that you can't remember a single tablet, portable media player or smartphone previous to Apple's product launches is either grossly disengenious or potentially authentic if you've only been aware of the gadget market for the last three years.

Reply Parent Score: 3

MOS6510 Member since:
2011-05-12

With "I can't remember" I mean there wasn't much to remember.

It's hard not to spot an iPhone, iPad or iPod at least a few times a day, while I never saw someone with a tablet pc. Most media players were walkmans, discmans. Phones were Nokia's. Sure I know the Treo from adverts or stories, but never met anyone owning one. Dozens of people I know have an iPhone.

When people were still listening to discmans I wanted to buy an mp3 player, couldn't get one anywhere.

Reply Parent Score: 1

jabbotts Member since:
2007-09-06

Apple does a heck of a marketing job. The white headphones where all about marketing.

The market was relatively young but it was already to the point where most people had moved from tap and CD player to some brand or another of mp3 player. The audiophiles had fat cabled big headphones while the normal folk simply used headphones in black. Along comes Apple's marketing team with a whole campaign run on the siloet with headphones re-enforced by bright white headphones stuck in every ipod owner's ears.

At the time, the joke was buying white headphones to plug into whatever non-Apple mp3 player you had so you could blend in. It wasn't enough to have a portable music player, you had to have bright white headphones proclaiming your auditory self endulgance. Having subtle black headphones snaked through shirt and under hair was no long acceptable. Headphones now had to be fashion accessories.

In short, folks listening to music on portable devices and any of a dozen or more make/models of mp3 player had already become very common. Folks making a big show of the fact that they where listening to an mp3 player; most of that was Apple's brilliant marketing strategy. (and they do really deserve credit for the marketing.)

Reply Parent Score: 2