Linked by Thom Holwerda on Wed 27th Jul 2011 22:09 UTC
Legal Two different graphs. Both happen to be published at Ars Technica, with one of them coming from a different source. Seemingly completely unrelated, but when you ponder the waterfall of recent lawsuit-related news, these two graphs suddenly tell all there is to tell. These two innocent little graphs illustrate why Apple is attacking Android so ferociously.
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jabbotts
Member since:
2007-09-06

Apple does a heck of a marketing job. The white headphones where all about marketing.

The market was relatively young but it was already to the point where most people had moved from tap and CD player to some brand or another of mp3 player. The audiophiles had fat cabled big headphones while the normal folk simply used headphones in black. Along comes Apple's marketing team with a whole campaign run on the siloet with headphones re-enforced by bright white headphones stuck in every ipod owner's ears.

At the time, the joke was buying white headphones to plug into whatever non-Apple mp3 player you had so you could blend in. It wasn't enough to have a portable music player, you had to have bright white headphones proclaiming your auditory self endulgance. Having subtle black headphones snaked through shirt and under hair was no long acceptable. Headphones now had to be fashion accessories.

In short, folks listening to music on portable devices and any of a dozen or more make/models of mp3 player had already become very common. Folks making a big show of the fact that they where listening to an mp3 player; most of that was Apple's brilliant marketing strategy. (and they do really deserve credit for the marketing.)

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