Linked by Thom Holwerda on Mon 22nd Aug 2011 21:19 UTC
PDAs, Cellphones, Wireless Last week, HP killed its webOS devices unit. Over the weekend, the company slashed the prices on the TouchPad. The result? The TouchPad sold out completely in a matter of hours. This confirms what I've been hearing from friends and family: "I'd love a tablet, but I'm not paying laptop money for one."
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Interesting experiment
by Tony Swash on Mon 22nd Aug 2011 21:54 UTC
Tony Swash
Member since:
2009-08-22

This confirms a general sentiment I've been hearing around me. Friends and family are all very interested in tablets for use on the couch, but almost everyone I talk to simply finds them too expensive. The iPad 2 and similar tablets like the Galaxy Tab 10.1 all cost round and about $500/€500, which, for most people, is laptop territory, or at least near-laptop territory. That's a huge amount of money for a device which is decidedly less useful and functional than a laptop, and is, in essence, nothing more than a web browser and email client with a large screen.


The trouble with that hypothesis is that it seems there are tens of millions of people who don't think the iPad is too expensive. We can tell that because Apple has sold over 30 million of them.

The Touchpad fire sale is an Interesting experiment.

It turns out there is no such thing as a 'tablet market'.

Just an iPad market.

In order generate the same sort of enthusiastic sales demand that is common place for the iPad you have to sell competing devices at a fifth of the price of an iPad.

Good luck with that.

Reply Score: -4

RE: Interesting experiment
by No it isnt on Mon 22nd Aug 2011 22:05 in reply to "Interesting experiment"
No it isnt Member since:
2005-11-14

30 million isn't that much, considering the hype and the calls for the death of the desktop. It's comparable to the number of Linux users.

Reply Parent Score: 7

RE[2]: Interesting experiment
by kristoph on Mon 22nd Aug 2011 22:44 in reply to "RE: Interesting experiment"
kristoph Member since:
2006-01-01

Yes it is comparable to the number of Linux users but Linux has been around for 20 years and the iPad 17 months.

Reply Parent Score: 3

RE: Interesting experiment
by Soulbender on Mon 22nd Aug 2011 22:44 in reply to "Interesting experiment"
Soulbender Member since:
2005-08-18

The trouble with that hypothesis is that it seems there are tens of millions of people who don't think the iPad is too expensive.


On a global scale, that's really not that many units sold for a consumer device. Especially not considering that it is supposed to usher in the death of the desktop.
For $500 you can get a decent laptop that does more than an iPad, not to mention desktop systems.
Might explain why Apple haven't sold more units.

It turns out there is no such thing as a 'tablet market'.
Just an iPad market.


Uh, yeah, ok. Maybe you need to step out of the RDF for a while.

In order generate the same sort of enthusiastic sales demand that is common place for the iPad you have to sell competing devices at a fifth of the price of an iPad.
Good luck with that.


Yea, that didnt work out AT ALL for the IBM PC. Apple was such a dominant player in the desktop space. Not learning from the past, are we.

Reply Parent Score: 7

RE[2]: Interesting experiment
by kristoph on Mon 22nd Aug 2011 22:59 in reply to "RE: Interesting experiment"
kristoph Member since:
2006-01-01

On a global scale, that's really not that many units sold for a consumer device. Especially not considering that it is supposed to usher in the death of the desktop.

It's actually the fastest selling consumer product in the history of man kind.

For $500 you can get a decent laptop that does more than an iPad, not to mention desktop systems.

You can but the iPad is not really there to compete with a $500 (Windows) laptop. You can do stuff on such a laptop but (for most people) the experience will not be nearly as pleasant as the using an iPad 2.

Might explain why Apple haven't sold more units.

I'll just say again here that the iPad is the fastest selling consumer product in human history.


"It turns out there is no such thing as a 'tablet market'.
Just an iPad market.


Uh, yeah, ok. Maybe you need to step out of the RDF for a while.
"

Actually, at this time, there is a very small non-iPad tablet market, and a very large iPad market. That's the reality today.

It might change and the iPad could become like the iPhone with 20% market share or it could be like the iPod with 65% marker share.

Yea, that didnt work out AT ALL for the IBM PC. Apple was such a dominant player in the desktop space. Not learning from the past, are we.


I don't know about the past but Apple today is worth more then Dell, HP, and Lenovo combined so I don't think they need to learn much from the past.

Reply Parent Score: 1

RE[2]: Interesting experiment
by Tony Swash on Mon 22nd Aug 2011 23:01 in reply to "RE: Interesting experiment"
Tony Swash Member since:
2009-08-22

Yea, that didnt work out AT ALL for the IBM PC. Apple was such a dominant player in the desktop space. Not learning from the past, are we.


I think Apple learned all the right lessons from the past and not the idiotic ones (licence the OS etc).

Here are a few of the many lessons learned:

a) Build a better value stack for your customers (world's best and biggest app store, world's best retail experience, world's best brand, world's best digital content store, etc).

b) Build a set of products that cater for every market segment, except the piss poor crap end, and which are highly integrated, snap together in ingenious ways, allow easy user skill and content migration.

c) Build the world's best supply chain and use your cash mountain to not only secure the best components but prevent your competitors from getting their hands on any. Note the way that would be Macbook Air competitors cannot get any unibody manufacturing deals because Apple sewed them up. Similarly when the retina display iPad arrives probably next year no one else will be able to buy such displays.

d) Based on the above build products that no one can else can match in price and quality and make any money on. Kill the OEMs one by one.

Apple built a business with the iPad from scratch, with an entirely new product range in a product category that was minute, that if it was a stand alone business would have been in the fortune 500 in just 18 months. Trying to dismiss the scale of Apple's achievement or the size of the impact it is having on the PC and tech world is just silly. The iPad is kicking away the last legs that the sclerotic PC makers were leaning on. HP' departure won't be the last.

Reply Parent Score: 2

Windows Sucks Member since:
2005-11-10

Interesting. All these years later that Apple is the fastest growing computer company in the world and making the most money. This is not a battle, it's a war. MS won the PC battle for 20 years. Blew up just like Android. Now Windows is losing steam, and Apple still has plenty of room to grow.

But while all that was happening Apple came out with the iPod which just like the iPad was over priced device that no one needed but just like a Benz or BMW it's a status symbol that people will pay a premium for just because it's Apple. No one else is gonna match that.

There will be iPads and then everything else like in the music player market.

Reply Parent Score: 3

RE: Interesting experiment
by zima on Mon 22nd Aug 2011 22:46 in reply to "Interesting experiment"
zima Member since:
2005-07-06

...it seems there are tens of millions of people who don't think the iPad is too expensive. We can tell that because Apple has sold over 30 million of them.
Ah, that leaves a mere 6 billion 927 million people...

It turns out there is no such thing as a 'tablet market'.

Just an iPad market.

Let me guess, and there was also only iPod market?...

In order generate the same sort of enthusiastic sales demand that is common place for the iPad you have to sell competing devices at a fifth of the price of an iPad.

Can't wait.

Reply Parent Score: 5

RE[2]: Interesting experiment
by Tony Swash on Mon 22nd Aug 2011 23:16 in reply to "RE: Interesting experiment"
Tony Swash Member since:
2009-08-22


Let me guess, and there was also only iPod market?...


That's correct. If I remember rightly once the iPod took off we were promised an iPod killer pretty much every other month. None succeeded. The iPod's market domination only ended when it was superseded by a new Apple device the iPhone. iPod Touch sales are still very healthy (and are a very useful entry level device to those new to the iOS world). There was never a music player market, just an iPod market and lots of unimportant, low volume, low profit fast forgotten junk music players.

Reply Parent Score: 3

RE: Interesting experiment
by Moredhas on Mon 22nd Aug 2011 22:47 in reply to "Interesting experiment"
Moredhas Member since:
2008-04-10

There isn't even really an iPad market, there's an Apple market. What people wanted was a tablet Mac, what they got was a giant iPod, and Apple fans still flock to the Apple stores in droves to pick up their giant iPods. Then there's the curious-with-a-credit-card-sans-brain like me who bought an iPad 1 around release; I honestly expected more of it.

Reply Parent Score: 6

RE: Interesting experiment
by Mellin on Mon 22nd Aug 2011 22:57 in reply to "Interesting experiment"
Mellin Member since:
2005-07-06

get your ipad here only 200kr/month for 24 months

Reply Parent Score: 2

RE: Interesting experiment
by transami on Tue 23rd Aug 2011 03:42 in reply to "Interesting experiment"
transami Member since:
2006-02-28

All that it means is that nearly 30 million people have money to blow and all the rest do not. So much for the "rest of us".

Reply Parent Score: 2

RE: Interesting experiment
by unclefester on Tue 23rd Aug 2011 05:41 in reply to "Interesting experiment"
unclefester Member since:
2007-01-13

Wow 30 million! That means >99.5% of people in the world don't own an iPad!

Reply Parent Score: 1

RE[2]: Interesting experiment
by Tony Swash on Tue 23rd Aug 2011 16:44 in reply to "RE: Interesting experiment"
Tony Swash Member since:
2009-08-22

Wow 30 million! That means >99.5% of people in the world don't own an iPad!



Yet! Apple is only just starting ;)

Reply Parent Score: 2

RE: Interesting experiment
by BallmerKnowsBest on Tue 23rd Aug 2011 18:46 in reply to "Interesting experiment"
BallmerKnowsBest Member since:
2008-06-02

The trouble with that hypothesis is that it seems there are tens of millions of people who don't think the iPad is too expensive. We can tell that because Apple has sold over 30 million of them.


Funny, because I could have sworn that there was another
overly-sanitized, gated community-esque platform which had almost that exact number of users at its peak... before the more open, less-restrictive alternatives caught up and completely annihilated them. Damn it, what were they called again? The name is right on the tip ofmy tongue...

Oh yeah, that was "America Online". By Apple fanboy logic, AOL "beat" the internet because they had a greater number of users than any other single ISP. Remind me, how did that work out for them in the long run?

It turns out there is no such thing as a 'tablet market'.
Just an iPad market.


Yeah, keep telling yourself that. Look at the history of general-purpose computing and you'll see that walled-garden single-vendor systems ALWAYS lose to open, multi-vendor systems. It's only a matter of time before Android does to iOS what the "real" internet did to AOL 10-15 years ago.

Posted from my Xoom.
Hahaha,
BallmerKnowsBest

Reply Parent Score: 3