Linked by Thom Holwerda on Fri 26th Aug 2011 17:47 UTC
Hardware, Embedded Systems The race to the bottom has wrecked havoc in the PC industry. The only PC maker with decent margins is Apple, and even they aren't doing anything particularly innovative. Razor, though, wants to buck the trend. After a ballsy marketing campaign, the company has unveiled the Razer Blade. The Razer Blade is what you get when you combine the team behind OQO, add some engineers from Dell, Apple, and others, and tell them to design the thinnest, most stylish gaming laptop - no questions asked. The result is striking.
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RE[3]: And?
by molnarcs on Fri 26th Aug 2011 18:38 UTC in reply to "RE[2]: And?"
molnarcs
Member since:
2005-09-10

"[q] An expensive plastic laptop with gimmicky extras we'll never use. Let's watch this disappear without a trace... ;)
It's aluminium unibody, not plastic. "

Then I apologise for misreading the article... But I still fail to see what is special for the consumer... I appreciate that it has some fun toys for the tech enthusiast, but laptops are commodity items, you need to really appeal to the general public if you want to make a success of it. [/q]

Yeah, you're right. Take, for example, Ferraris. I still fail to see what is special for the consumer... I appreciate that it has some fun toys for the car enthusiast, but cards are commodity items, you need to really appeal to the general public if you want to make a success of it. I think Ferrari should close it's doors and focus on what the average consumer wants. They would be far more successful.

Reply Parent Score: 7

RE[4]: And?
by bloodline on Fri 26th Aug 2011 18:57 in reply to "RE[3]: And?"
bloodline Member since:
2008-07-28

"[q][q] An expensive plastic laptop with gimmicky extras we'll never use. Let's watch this disappear without a trace... ;)
It's aluminium unibody, not plastic. " Then I apologise for misreading the article... But I still fail to see what is special for the consumer... I appreciate that it has some fun toys for the tech enthusiast, but laptops are commodity items, you need to really appeal to the general public if you want to make a success of it. [/q] Yeah, you're right. Take, for example, Ferraris. I still fail to see what is special for the consumer... I appreciate that it has some fun toys for the car enthusiast, but cards are commodity items, you need to really appeal to the general public if you want to make a success of it. I think Ferrari should close it's doors and focus on what the average consumer wants. They would be far more successful. [/q]


I'm happy to be proven wrong, I'm just a guy sitting at home with not much going on and an opinion... ;)

Reply Parent Score: 1

RE[5]: And?
by molnarcs on Fri 26th Aug 2011 19:22 in reply to "RE[4]: And?"
molnarcs Member since:
2005-09-10

nah I don't want to be very harsh, I'm just surprised at the overly negative response to this. Regardless of the price, they did came out with something unique I think. Thing is, we are not the target audience for this - but I can imagine a sizeable rich parent's kids market who would want this gadget ;)

Reply Parent Score: 3

RE[4]: And?
by JAlexoid on Sat 27th Aug 2011 02:56 in reply to "RE[3]: And?"
JAlexoid Member since:
2009-05-19

Ferrari will get you laid.
This laptop? Will help you find porn...

Ferrari is a brand that goes beyond the enthusiast market. In itself it's a well known luxury brand.

However, there probably is a small market for these laptops, but I doubt that that price will make this laptop a long lasting product. Not because they should focus on the consumer market, but because the market is ridiculously small and they can't charge extremely high prices.

Returning back to Ferrari - they sell a few thousand cars at huge prices. This one's price can't be as high as Ferrari would charge and it isn't.

Edited 2011-08-27 02:58 UTC

Reply Parent Score: 2

RE[4]: And?
by unclefester on Sat 27th Aug 2011 09:35 in reply to "RE[3]: And?"
unclefester Member since:
2007-01-13

Ferrari are a technology development platform for FIAT. They don't make money out of selling them.

Reply Parent Score: 3