Linked by Thom Holwerda on Tue 18th Oct 2011 21:02 UTC
PDAs, Cellphones, Wireless What many of us wondered the moment Research In Motion announced the PlayBook's QNX-based operating system has now transpired: the Canadian smartphone and tablet company has announced BBX, their QNX-based operating system for both smartphones and tablets - in other words, the expansion of the PlayBook operating system into smartphones.
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RE[2]: ...
by Not2Sure on Tue 18th Oct 2011 22:17 UTC in reply to "RE: ..."
Member since:

lol, wut?

In case you hadn't noticed people's brand loyalty in the smartphone segment is kind of nonexistent. Every year people upgrade from their "obsolete" hardware to something else. If RIM has something special consumers want to buy in their next product cycle then they are far from "done." And for better or worse, "eyecandy" is what alot of people choose to make their purchasing decisions on not call quality, battery life, sustainability or actual instead of perceived functionality they will use.

RIM has lots of options. They could for example, adopt an actual corporate strategy instead of just cutting costs and layoffs that involves scaling back sales expectations and instead target key segments and offering solutions that work well just for those segments and cede the high-end consumer market which they seem to falter in. That will probably involve a leadership change which in many opionions is long overdue.

They have lots of options none of which involves them having a fork stuck in them.

Such brainwashed/braindead comments on OSNews really don't do the site a service.

Reply Parent Score: 2

RE[3]: ...
by Moochman on Wed 19th Oct 2011 04:39 in reply to "RE[2]: ..."
Moochman Member since:

Mod parent up. If BB delivers, there's no reason to think they don't have a chance. The market is still young. Don't forget, the iPhone entered the scene and everyone laughed at them and said they had no chance against Symbian. Look at them now.

Never underestimate the power of a little persistence and deep pockets. I think Microsoft and Apple have both demonstrated this very well over the years. It could equally well apply to BlackBerry.

And by the way, Thom--"nothing exciting" in those videos?? Are you serious??? That was some pretty awesome eye candy if you ask me, and I've seen nothing like it on Android.

Edited 2011-10-19 04:42 UTC

Reply Parent Score: 4

RE[4]: ...
by phoenix on Wed 19th Oct 2011 20:38 in reply to "RE[3]: ..."
phoenix Member since:

RIM is missing a couple things that apple had:
- strong leadership at the top, that had a vision of where they wanted to go, and the balls to move the entire company in that direction
- the developers to make the vision a reality without getting sidetracked into 16 different ways of doing the same thing (do they really need all those runtimes?)
- the engineers to develop, and optimise, hardware to run that software

RIM needs someone to stand up and say "this is what we want; this is where we want to go; this is how we are going to get there", and then actually DO IT!

They have all the pieces needed. But they are going off in so many different directions (touchscreen, slider, keyboard; BBOS6, BBOS7, PlayBook OS, BBX; all the different runtimes and dev environments; BIS, BES, BESx; phones, tablets; consumer, business; etc) releasing so many half-baked devices, that they are floundering. It's like having a square boat with people paddling on all four sides, in different directions, next to a whirlpool: they're going nowhere fast, and going to be sucked down and wrecked.

It's sad to see another Canadian juggernaut crumble. ;) Here's hoping a visionary rises up and topples the current board/CEOs.

Reply Parent Score: 2

RE[3]: ...
by Moochman on Wed 19th Oct 2011 04:45 in reply to "RE[2]: ..."
Moochman Member since:

One aspect of your comment I don't necessarily agree on is the suggestion that RIM needs a change of leadership. Yes, Mike Lazaridis is not what you'd call charismatic, but at least he is not backing down and giving in to the pressure to adopt Android or WP7. And despite what Thom implies, there's nothing wrong with BlackBerry's marketing, at least from what I've seen in the U.S.

Meanwhile, just look how well the changes of leadership worked out at Nokia and HP. You really want a repeat of that? Really?

Reply Parent Score: 2

RE[4]: ...
by Not2Sure on Wed 19th Oct 2011 16:41 in reply to "RE[3]: ..."
Not2Sure Member since:

One aspect of your comment I don't necessarily agree on is the suggestion that RIM needs a change of leadership. Yes, Mike Lazaridis is not what you'd call charismatic, but at least he is not backing down and giving in to the pressure to adopt Android or WP7...

Well in effect he has. If you read closely you will see that Playbook and the next gen of RIM smartphones are completely abandoning the blackberry platform and API for an Android "app player" as a preferred method of application development with adobe AIR, a web runtime and a native C/C++ SDK as options.

It's kind of spitting in the current blackberry developer's faces who have supported your platform for years tbh that it's a priority to get an Android compatibility layer first before (or apparently ever) a bb compatibility layer. They are now looking at massive rewrites of existing apps for the next generation of phones. It is effectively giving CIO and CTO everywhere the chance / forcing the issue to decide whether to abandon Blackberry for Android, iOS and I'm pretty sure alot will. To keep your exisiting apps running on the next gen smartphones will mean deploying via the native SDK your own jvm, and an implementation of whatever j2me/bb api your app uses for each and every app bloating code size dramatically, or rewriting it for "Android"

I don't begrudge a (co-)CEO the chance to make choices and display leadership. They have made some great accquisitions recently for example. But they have to be accountable for their choices. The Blackberry brand has suffered under current leadership. It is seen as "old" and "slow" and now "untrustworthy." They ignored key markets for too long and just assumed the enterprise would never go anywhere else so they stopped innovating. WP7.5 has basically caught up to blackberry in terms of API completeness in 2 iterations and a couple of years.

Their hardware team got stuck cranking out models based on the same MSM platform with miniscule clock bumps while other manufacturers were upgrading to more performant platforms. It's with only the latest os that they have a decent OpenGLES implementation for example. Their only radical departure from was the Storm and we all know how well that went.

Those kind of strategic failures a CEO has to be accountable for in my book.

I agree they are far from "over" And this essentially represents a reboot of the blackberry line. They just better have some really great hardware to go with it or people will not follow them for the ride. Very little brand loyalty anymore.

HP and Nokia Boards of Directors are clearly incompetent but I don't see how their failures reflect on RIM's Board.

Reply Parent Score: 1