Linked by snydeq on Thu 15th Dec 2011 21:17 UTC
A new study from UCSB finds significant increases in businesses hiring organized shills to push products online. These 'malicious crowd-sourcing systems' enlist dozens or hundreds of professional shills to orchestrate mass account creation, generate bogus ratings, and post canned cut-and-paste positive reviews -- with each 'task' costing between 13 and 70 cents. 'Unscrupulous crowd-sourcing sites, coupled with international payment systems, have enabled a burgeoning crowdturfing market that targets U.S. websites, but is fueled by a global workforce.'
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RE: Problems for market research
by unclefester on Sat 17th Dec 2011 08:50
in reply to "Problems for market research"
Member since:2007-01-13
Features
Linked by Thom Holwerda on 05/24/13 17:26 UTC
So, the Xbox One disaster continues. Microsoft's policy for dealing with the used games market has reportedly leaked - and it's a clear and direct attack to destroy the used games market. Prices for used games will be set at the retail value of a new game, and retailers have to hook into Microsoft's computer systems and comply with Microsoft's terms and conditions.
Linked by Thom Holwerda on 05/21/13 21:38 UTC
At an event earlier today, Microsoft unveiled the next Xbox - the third model, but confusingly named Xbox One. The big focus was TV, integrated Kinect, and all the other stuff we all expected to be forced down our throats. I think it took them 25 minutes to actually come to what should be the core of the story: gaming. Nothing groundbreaking in the gaming department, except for how Microsoft intends to handle the used games market and borrowing games from friends: pay up, buddy!
Linked by Thom Holwerda on 05/20/13 11:29 UTC
The day has finally come! Jolla has finally announced the launch device for its Sailfish operating system - and by god this is a looker. It's decidedly different from other phones out there, but it has good specifications and carries a relatively reasonably price tag - EUR 399, and it's up for pre-order today, shipping in the fourth quarter of this year.
Linked by Thom Holwerda on 05/18/13 21:33 UTC
Why does Google get so much credit in the technology industry? Why, despite the company's many obvious failings, do many geeks and enthusiasts still hold a somewhat positive view on the all-knowing technology giant? A specific talk at Google I/O this week provides the answer.
Linked by David Adams on 05/16/13 4:23 UTC
OSNews is a sponsor of this year's O'Reilly OSCON in Portland, Oregon, USA. A lucky OSNews reader will win a free three-day pass, including two tutorials days. To win the pass, post a comment on this story saying something about Open Source Software or OSCON. We'll pick a winner at random next week. If you don't have an OSNews account, you may email us your entry. Part of the conference is the 9th annual Open Source Awards, and today the 16th is the deadline for nominations. If you'd like to nominate an outstanding open source contributor, do it here. Read on for more information about OSCON. Update: The 20% discount code for OSNews readers is "OSN."
Linked by Thom Holwerda on 05/11/13 21:41 UTC
"Windows is indeed slower than other operating systems in many scenarios, and the gap is worsening." That's one way to start an insider explanation of why Windows' performance isn't up to snuff. Written by someone who actually contributes code to the Windows NT kernel, the comment on Hacker News, later deleted but reposted with permission on Marc Bevand's blog, paints a very dreary picture of the state of Windows development. The root issue? Think of how Linux is developed, and you'll know the answer.
Linked by Thom Holwerda on 05/08/13 14:22 UTC
This is one of those news items that's fun to write, fun to read, fun to comment on, and where no one will be able to say anything unkind. It's all just one big ball of awesome fluffiness. TuneTracker, the BeOS radio automation software, has just released something very special: TuneTracker System 5, the first version designed entirely and specifically for Haiku. In fact, it actually includes Haiku in the software package. Better yet, TuneTracker also unveiled several system-in-a-box products - which have Haiku and TuneTracker pre-installed.
Linked by Thom Holwerda on 05/02/13 15:28 UTC
Exactly twenty years ago, a document was published that played a huge role in establishing the web as we know it today. Twenty years later, and this simple and straightforward document is proof of an irrefutable fact: while closed technologies can change markets, open technologies can change the world.
Linked by Thom Holwerda on 04/29/13 21:06 UTC
Oh multitasking. That staple of computing that got thrown out the window with many modern smartphones. We got some rudimentary thing in its place - but even as multitasking on phone and tablets improves, its user-visible side remains cumbersome. Windows 8 has a neat implementation, and now it's time Android follows in it footsteps.
Linked by Thom Holwerda on 04/24/13 22:24 UTC
They're here! Whether that excites you or not remains to be seen, but the Galaxy S4, which will most likely become the best selling Android smartphone of the year by a huge margin, has been reviewed by all the major sites, and there's lots of interesting conclusions in there - although I think most of you will get the gist.More Features »
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2007-07-23
It actually generates problems for the marketing people themselves as well. Collecting direct and wide feedback on new products (both own and from competitors) is essential for any consumer oriented company.
For market research purposes the estimate is nowadays that somewhere between 50 and 75 percent of all product reviews or opinions left on the web are non-authentic.
That is not just a problem for consumers wanting to learn more about a product, but also for the companies making the products and needing actual user feedback for their product development.
Based on text analysis (repeating pattern, word distribution and use) it is somewhat possible to filter out or at least estimate the percentage of the non-authentic responses. But the influence of those non-authentic responses on the actual user opinions is so big, that in effect they become useless to gather any data.
Since a few years there is actually a return to traditional channel marketing efforts -- talk to real people. Unless you're among the biggest players in a market, sadly it's almost impossible to end on top in this new astroturf playground.