Linked by Thom Holwerda on Tue 3rd Jan 2012 23:04 UTC
Windows "Of all the ways you might have imagined Microsoft screwing up, 'making something fantastic' is probably last on the list. As every business student will tell you, the first and most important step to success is making a quality product. Yet, Microsoft seem to have found themselves in the very strange situation of making something very good - their mobile platform, Windows Phone - and actually doing worse than before. Even more confusing, however, is that it might be Microsoft's commitment to finally get it right this time that has hurt them. And somewhere in this mess, there are a number of lessons for some very new challenges to businesses."
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Comment by shmerl
by shmerl on Wed 4th Jan 2012 03:10 UTC
Member since:

No reason to call a restrictive and closed OS fantastic. MS had a choice to give the choice for developers (C++ compiler for example). They decided not to. Bad for them.

Reply Score: 1

RE: Comment by shmerl
by moondevil on Wed 4th Jan 2012 08:36 in reply to "Comment by shmerl"
moondevil Member since:

C++ support is a bad example and it has nothing to do with the success or failure of WP7.

I would also like to have the possibility to use C++ in WP7, still there are plenty of applications to choose from, because in the real world companies just use what is available instead of complaining about it.

The main problem is the brand. Consumers are already burned by Microsoft and Windows, and given the choice, they will take something else.

Reply Parent Score: 3

RE[2]: Comment by shmerl
by tylerdurden on Wed 4th Jan 2012 09:46 in reply to "RE: Comment by shmerl"
tylerdurden Member since:

Consumers are not "burned" with windows, otherwise it would not be by far the most dominant desktop OS.

And that is exactly one of the main issue: consumers associate widows with a desktop/laptop.

Given that MS can't even get their branding right, it should be no surprise they are failing in a market already dominated with at least 3 major players (iOS, Android, BlackBerry).

It is an ironic case of MS living by the sword (building an empire on the back of windows on the desktop) only to die by that windows sword.

Edited 2012-01-04 09:52 UTC

Reply Parent Score: 3