Linked by Matthew Johnson on Tue 31st Jan 2012 22:24 UTC
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Member since:
2005-07-06
Sales are sales, market share is market share. It’s pretty easy to understand. Here quoting wikipedia: "Market share is the percentage of a market accounted for by a specific entity." "
That is a definition of market share, however the one that is commonly used by business publications and analysts is:
"The percentage of an industry or market's total sales that is earned by a particular company over a specified time period."
http://www.investopedia.com/terms/m/marketshare.asp#ixzz1l95ZAoXt
Generally speaking, no one cares about install base (which is what the definition you're using would normally be called) because it gives no indication of how a company is doing now. Having a large install base doesn't help anyone if their competitors selling more units per quarter now.