Linked by David Adams on Tue 14th Feb 2012 17:24 UTC
Apple Today Samsung AV product lead Chris Moseley had comments about Apple's rumored entrance into the television marketplace that sound eerily similar to that which Palm CEO Ed Colligan's said a few years back about how Apple's ability to simply walk into this market and figure it out like they had managed to do after years of research.
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How it is done.
by spiderman on Wed 15th Feb 2012 08:20 UTC
spiderman
Member since:
2008-10-23

If Apple and Google want an hint on how it is done, they should look at Free.fr in France. They got the TV thing right:

* Leave the TV alone, it's all about set-top boxes.
* Give it away for free, sell the service.
* It's not just about TV. Make it a home server with NAS, "media center", and stuff.
* Provide the set-top box along with TV service along with internet access, phone, Video on demmand, mobile phone, and all other data related service for less than half the price of any of the other ISP.
* Profit

I believe Free.fr got it right because they are selling better than Apple and Google combined in a market that is 1/5th that of the US.

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