Linked by Thom Holwerda on Fri 24th Feb 2012 21:59 UTC
Multimedia, AV An interesting anecdote at MinimalMac about television being broken. The author's young daughter, who is growing up in a Netflix/Hulu/iTunes/etc. household, was confronted with actual TV for the first time, and wonders why she can't pick what to watch, why the shows are being interrupted all the time, and so on. Clearly - TV is broken.
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The solution
by martini on Fri 24th Feb 2012 22:19 UTC
martini
Member since:
2006-01-23

The solution is to include more product marketing inside movies and series.

Everybody remember how well fitted Windows 7 on Smallville, OS/2 on GoldenEye 007, Target on Josie and the Pussicats, Lenovo on Transfomers 8, FedEx on Castaway.... yes.. that's the future ;)

Edited 2012-02-24 22:21 UTC

Reply Score: 2

RE: The solution
by moondevil on Sat 25th Feb 2012 12:40 in reply to "The solution"
moondevil Member since:
2005-07-08

Depends on the country.

France has this strange law that product placement is forbidden on TV, as a result, every time a know brand is shown on a foreign show, a black box or fuzzy layer is drawn on top of the name.

Really ugly.

Reply Parent Score: 2

RE: The solution
by Fergy on Sat 25th Feb 2012 22:22 in reply to "The solution"
Fergy Member since:
2006-04-10

The solution is to include more product marketing inside movies and series.

Everybody remember how well fitted Windows 7 on Smallville, OS/2 on GoldenEye 007, Target on Josie and the Pussicats, Lenovo on Transfomers 8, FedEx on Castaway.... yes.. that's the future ;)

Want to hear something really stupid/funny? When I watched Castaway I had never heard of FedEx. I thought they made up a dumb but comical name because they couldn't use a real company's name.

Reply Parent Score: 3

RE: The solution
by westlake on Sat 25th Feb 2012 23:37 in reply to "The solution"
westlake Member since:
2010-01-07

The solution is to include more product marketing inside movies and series.


How do you do that in a story without a modern, real-world, setting?

How do you do that without the marketing taking control of your characters and story? In the fifties and sixties even animated characters like the Flintstones smoked liked chimneys.

Reply Parent Score: 1