Linked by Thom Holwerda on Sat 25th Feb 2012 00:54 UTC
Microsoft "Microsoft appears to be killing off two of its key user-facing brands with the upcoming Consumer Preview release of Windows 8. Windows Live applications have been rolled into preinstalled apps that work as the core 'Windows Communications' applications for Windows 8, and this lack of Windows Live branding is only the tip of the iceberg. 'Microsoft Account' will replace Windows Live ID in Windows 8, and the software giant has also removed traces of Zune from its Windows Store, Music, and Video applications, although Zune Pass functionality remains." They're actually getting it. Amazing.
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kinda out of the loop
by skeezix on Sat 25th Feb 2012 05:50 UTC
skeezix
Member since:
2006-02-06

Just wondering if Thom (or someone) could clarify something for me: what is it Microsoft is getting that they had been slow to get? Do you mean simply that they're finally realising that their brands aren't performing?

Reply Score: 5

RE: kinda out of the loop
by LouisBarman on Sat 25th Feb 2012 09:32 in reply to "kinda out of the loop"
LouisBarman Member since:
2010-06-06

I also don't get what is "Amazing"!

Edited 2012-02-25 09:34 UTC

Reply Parent Score: 2

RE[2]: kinda out of the loop
by delta0.delta0 on Sat 25th Feb 2012 13:39 in reply to "RE: kinda out of the loop"
delta0.delta0 Member since:
2010-06-01

its microsoft anything branding related and looks related is now "amazing" on this site, oooh look useless tiles wasting desktop real estate amazing, oooh look rebranding of crap names amazing..

Reply Parent Score: 1

RE[2]: kinda out of the loop
by plague on Sat 25th Feb 2012 15:04 in reply to "RE: kinda out of the loop"
plague Member since:
2006-05-08

The "Amazing" part is sarcasm, I believe..

Reply Parent Score: 2

RE: kinda out of the loop
by segedunum on Sun 26th Feb 2012 00:26 in reply to "kinda out of the loop"
segedunum Member since:
2005-07-06

I don't understand it either. They seem to be renaming meaningless names to yet more meaningless names.

Reply Parent Score: 2

RE: kinda out of the loop
by l3v1 on Sun 26th Feb 2012 07:26 in reply to "kinda out of the loop"
l3v1 Member since:
2005-07-06

Most probably, renaming/consolidating a gazillion apps and services and capabilities that were under different branding with no sane reason, also maybe finally dropping names that have 3+ words in them (well, not totally as I see it, but still).

On a personal note, I couldn't care less, I've been using _none_ of those services or apps, even if I spend 90% of my work hours in Windows.

Edited 2012-02-26 07:26 UTC

Reply Parent Score: 2

RE[2]: kinda out of the loop
by skeezix on Mon 27th Feb 2012 17:07 in reply to "RE: kinda out of the loop"
skeezix Member since:
2006-02-06

Ah, I gotcha. That's a good explanation and I can grok it. They do have pretty vague branding; I agree.

Reply Parent Score: 1