Linked by Thom Holwerda on Mon 27th Feb 2012 11:19 UTC
Windows There's a lot of news coming out of Mobile World Congress in Barcelona today, but since we can't compete with the well-funded gadget blogs, I suggest you read up on the details at The Verge (or Engadget). One thing stood out to me, though. While the entire industry is moving towards more cores, more megapixels, more gigahertz, more display inches - Microsoft is doing the exact opposite. Windows Phone has been updated and optimised to run on slower hardware.
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I Find This Curious ...
by Ranger on Tue 28th Feb 2012 02:20 UTC
Ranger
Member since:
2006-05-03

In the age when most smartphone makers are trying to cram as much as they can into their devices, why would MS decide to go the other way?

After giving this some thought, I started wondering about something.

Not too long ago, Samsung released two, 'lesser,' WP 7.5 devices. The Samsung Focus S and Flash.

When I checked the specs at phonescoop.com I was a little shocked they had less capabilities than devices from other mfrs running Mango as well.

After testing them in an AT&T retail store I was pretty impressed by the performance and the prices they could be purchased for. Pricing was exceptionally competitive (and LOW) compared to units from HTC and others.

I'm wondering if this is the way Microsoft plans to get more WP7.5 devices in the hands of users. If mfr's make units more affordable for users, they'll be more likely to consider/buy them.

Neither Microsoft or Apple will ever make serious money from OS sales to mfr's for smartphones. They'll make their money from Zune Marketplace & iTunes.

The digital markets are where they'll make their money.

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