Linked by Thom Holwerda on Wed 7th Mar 2012 22:59 UTC
Apple And it was that time of the year again - Apple held one of its product announcements. This one focussed on the iPad mostly, and while some will call it a disappointment merely because virtually everything had already been leaked, I'm still in awe over the fact the newly announced iPad has a 2048x1536 display. My mind is blown.
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display developed by Apple
by puenktchen on Thu 8th Mar 2012 09:05 UTC
puenktchen
Member since:
2007-07-27

@ Thom:

and sure, this display has probably been developed by LG or whatever

Apple did claim they developed the technology themselves. They say the same on their webpage:

In order to create a display with four times the pixels, we had to design it in a completely new way.

And for the Iphone 4:

By developing pixels a mere 78 micrometers wide, Apple engineers were able to pack four times the number of pixels into the 3.5-inch (diagonal) screen found on iPhone 4S and iPhone 4.

Apple has also filed several lcd patents, so they really seem to do their own research.

edit: http://www.patentlyapple.com/patently-apple/2010/08/apple-patents-p...

Edited 2012-03-08 09:15 UTC

Reply Score: 2

puenktchen Member since:
2007-07-27

I'd really love to know why I get modded down - anything wrong with my post? Or is at least Apple lying?

Reply Parent Score: 3

alexz Member since:
2012-02-25

Not sure if they designed these ones, but on the first two ipads they had two manufacturers with visible difference between screens. If it was a single design, they would be identical. There's no such thing as "artistic" difference among manufacturers that could explain the difference when it comes to making a product following defined specs.

Reply Parent Score: 2

nefer Member since:
2012-02-15

The sentiment on this board is that if you don't manufacture things yourself, you're basically a rip off of other peoples technology. Or at least you are if your company name is Apple.

What most so-called pundits fail to realize here though is that Apple often makes significant investments in putting together assembly lines at other companies to run these assembly lines for them - with technology they engineered.

Reply Parent Score: 0

RE: display developed by Apple
by smashIt on Thu 8th Mar 2012 15:21 in reply to "display developed by Apple"
smashIt Member since:
2005-07-06

By developing pixels a mere 78 micrometers wide, Apple engineers were able to pack four times the number of pixels into the 3.5-inch (diagonal) screen found on iPhone 4S and iPhone 4.


does anyone know how small the pixels in an lcd-beamer are?

Reply Parent Score: 3

RE: display developed by Apple
by zima on Wed 14th Mar 2012 23:38 in reply to "display developed by Apple"
zima Member since:
2005-07-06

Keep in mind, especially with a public-facing webpage, how it's not only from a company very focused on marketing ...but also on a marketing of not always the best integrity.

They also had, a decade ago, whole pages devoted to PowerPC "supercomputer on a chip" G4, based on few hand-optimised, hand-picked edge scenarios of SIMD benchmarks (few Photoshop filters and such) - all the while what was available on the PC side generally basically destroyed them, performance-wise.

Such dubious, at best, PR is in their blood since the earliest years... for example http://arstechnica.com/old/content/2005/12/total-share.ars/3 (considering, apparently, some hardships at the time mentioned in that article, it's even remotely conceivable that the company would fold a long time ago, without such lies... emphasis mine)

Apple's response to being in third place involved the genius of Regis McKenna, the former Intel PR executive who had spearheaded "Operation Crush," the predecessor of the "Intel Inside" campaign. McKenna decided that what the company needed was great marketing, so all advertising for the Apple ][ was glossy and rich, and some ads even claimed that the Apple ][ was the "best-selling personal computer." It had nowhere near such status at the time.


Or consider how frighteningly large proportion of OSX users seems to believe they are immune from online threats ...basically because Apple says them so (while their OS doesn't have very impressive record on some annual hacking contests; while iOS has, from time to time, a "jailbreak in a browser" - really, a root exploit for any random webpage)


This here with displays might as well be largely a marketspeak for people who don't even know anyway that, say, Apple doesn't strictly build any of their stuff.

Reply Parent Score: 2