Linked by Eugenia Loli on Wed 14th Mar 2012 07:06 UTC
Multimedia, AV By reading various media news in the last year or so, a very disturbing pattern appeared. When media providers like Amazon, Apple, Google, Netfix, Microsoft tried to license content off of Hollywood, they were either given extremely high prices, or they were being rejected altogether. Microsoft even canceled a finished XBoX360-related video product recently because they couldn't license content easily, Netflix is given harder and harder time as time goes by (notice how only a few good movies were added to their streaming service in the last few months), and even the almighty Apple had the door shut on its face numerous times.
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RE[3]: just buy them!
by Soulbender on Wed 14th Mar 2012 11:58 UTC in reply to "RE[2]: just buy them!"
Soulbender
Member since:
2005-08-18

A music store is quite different from producing movies and music but ok, I see your point. You can own a studio without actually knowing how to make movies. Sony wasn't a motion picture company before but it is now.
One might wonder who the tech companies would put in charge of these new ventures though. Their own folks who has zero industry experience and contacts or the same old folks who are at the reigns now?
In many cases I bet it would be the latter in which the actual improvements for the customer might not be all that great.

Edited 2012-03-14 11:58 UTC

Reply Parent Score: 6

RE[4]: just buy them!
by tanishaj on Thu 15th Mar 2012 17:09 in reply to "RE[3]: just buy them!"
tanishaj Member since:
2010-12-22

One might wonder who the tech companies would put in charge of these new ventures though. Their own folks who has zero industry experience and contacts or the same old folks who are at the reigns now?
In many cases I bet it would be the latter in which the actual improvements for the customer might not be all that great.


SoulBender, I often agree with you but we see things differently here. Follow the money.

Why would companies like Netflix, Amazon, Microsoft, or even Google produce original content. They would do it to enhance the profitability of their digital streaming subscription services.

If, instead of building their own content creation houses from scratch, they simply bought existing studios it would not matter if new or old management was in charge. The marching orders would be to make the subscription services successful.

The biggest problem is getting the tech giants to see cooperation as the proper path to content creation and licensing. I would expect them to see "differentiation" amongst themselves as the key to competition with each other and to miss the big picture of collectively competing with Hollywood entirely.

Imagine a world where it was the theater distribution networks scrambling to license awesome movies off of a united collectively of the tech companies. That would be much better, at least for a while. If it was only a single industry entity we would soon have other monopoly problems to worry about. Perhaps that is what you are saying.

That said, having the distribution networks competing with each other for consumer dollars (and having content seen as just a cost of doing business) would be a great benefit for consumers.

Reply Parent Score: 1