Linked by Thom Holwerda on Tue 20th Mar 2012 21:01 UTC
PDAs, Cellphones, Wireless Because I've been spending days browsing through XDA, reading CM changelogs, and flashing nightly builds, I'm still in an Android state of mind, so excuse me for more talk on the subject. An interesting study has been performed which found that advertisements in Android applications are a huge battery drain - they account for up to 75% of an application's battery usage.
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by danger_nakamura on Tue 20th Mar 2012 23:35 UTC
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Is it okay to block ads in mobile applications (which have no functional restrictions compared to the for-pay versions), knowing how much battery they consume?

This question may well already be covered in the license. We probably shouldn't discuss enforceability because you posed an ethical question.

What terms did you receive the software on. If the "ad-supported" version is free to use, for anyone, with no restrictions, and it happens to serve up ads, than you are on fair ground blocking them. In this case the developer has sought no compensation from you - any revenues from advertising are incidental.

However, if you accept the application on the contingency that you also accept the ads, than you are bound ethically to allow them. Yes, it is your device, your battery, etc... You can exercise your prerogative by uninstalling the app.

The acceptance of advertising is, in the second case, in lieu of payment sought as compensation. If the developer makes this clear, than there is no ethical way around it.

If OSnews had a click-through login portal offering an option to pay for access or view an ad-supported version, it would be unethical to enter the ad-supported version and turn on an adblocker. However, OSnews does no such thing, and provides a public website that I can read without agreement on any point. Thus, blocking your ads would be perfectly ethical. Perhaps not very nice, but certainly fair.

Just my 2 cents...

Of course, if the app doesn't come with the source code, it may be otherwise unethical anyway ;-)

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