Linked by Thom Holwerda on Fri 23rd Mar 2012 15:09 UTC
PDAs, Cellphones, Wireless I'm currently reading Jerry Kaplan's excellent book "Startup: a Silicon Valley adventure". In this book, Kaplan, founder and CEO of GO Corp., details the founding, financing and eventual demise of his highly innovative company, including the development and workings of their product. What's so surprising about this book is just how timeless it really is - the names and products may have changed, but the business practices and company attitudes surely haven't.
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Tony Swash
Member since:
2009-08-22

It is about creating the perceived value, which is mostly about appealing to hipster twats. You can do that without that much advertising. A large part of it can simply be dressing like a hipster twats and you've got those twats' attention.



Are you really arguing that a company that is selling around $185 billion worth of products a year, whose sales have been increasing at a rate of 100% and more per year for several years is doing this by mostly "appealing to hipster twats".

All I can say is given Apple's growth over the last decade there must have been a mysterious and vast increase in the hipster twat population ;)

Reply Parent Score: 2

Yagami Member since:
2006-07-15

no doubt about that ... the more people i talk to the more i realise that this world is lost for.

like it is said : "I dont want to live in this world anymore".

So yeah, although i am not saying that is the case, but yeah, it would be totally possible for being marketting alone.

Reply Parent Score: 1

kwan_e Member since:
2007-02-18

"It is about creating the perceived value, which is mostly about appealing to hipster twats. You can do that without that much advertising. A large part of it can simply be dressing like a hipster twats and you've got those twats' attention.



Are you really arguing that a company that is selling around $185 billion worth of products a year, whose sales have been increasing at a rate of 100% and more per year for several years is doing this by mostly "appealing to hipster twats".

All I can say is given Apple's growth over the last decade there must have been a mysterious and vast increase in the hipster twat population ;)
"

Do you know how books and CDs and such make it on to best selling lists?

The publishers actually go out and buy the books. So even though they lose money doing so, they bump up their sales figures. Once it reaches a critical point, the fact that their sales growth figures are so big that they start getting on lists become advertisements in themselves, causing people to buy them just for being on the list. This further accelerates those figures and pulls the figures up even more. It's a well documented marketing practice and phenomenon.

Hipster twats show they are willing to spend more money than is sensible. They do this with clothes, music and computing devices. Look at the iPad ad from the Charlie Brooker rant that I linked to early on and tell me that ad isn't marketed towards hipster twats.

Once they get enough hipster twats buying, the wannabe-hipster-twats see the once overpriced gadget as suddenly worth the money.

This is called a positive feedback loop. Positive feedback loops happen all the time and are responsible for anything that causes acceleration beyond what is normally sustainable. It's even well documented in NATURE and are more commonly referred to as arms races - they are a special case of positive feedback loops. The golden goal of marketing is to create these positive feedback loops.

And yes there actually has been a mysterious increase in the hipster twat population. This is suggested by the increase in the number of shitty commercial music acts and the increase in sales for these shitty commercial music acts and their product advertising. It shows that more people are willing to spend more than is sensible for ordinary mass marketed products. An increase in the hipster twat population increases the population of wannabe-hipster twats also and that is a non-linear correlation.

It's saddening to see how many supposedly intelligent people really can't understand that they're being heavily psychological influenced. In Australia, there was a show called The Gruen Transfer which got marketing types together to explain all the tricks that marketers use to influence sales. You'd be surprised at how well subtle marketing works into making people believe they're making their own choices and not just doing the marketer's bidding. That, in turn, gets people defending their choices as well thought out, not understanding that's what the marketers aim for and have succeeded in doing.

The greatest trick marketing ever pulled was to convince gadget nerds that marketing doesn't exist. I think that's how that quote goes...

Reply Parent Score: 2

netpython Member since:
2005-07-06

So marketing is a form of social engineering?

Reply Parent Score: 2

galvanash Member since:
2006-01-25

The publishers actually go out and buy the books. So even though they lose money doing so, they bump up their sales figures. Once it reaches a critical point, the fact that their sales growth figures are so big that they start getting on lists become advertisements in themselves, causing people to buy them just for being on the list. This further accelerates those figures and pulls the figures up even more. It's a well documented marketing practice and phenomenon.


Sure, but it only works (i.e. results in a net profit) if the book doesn't suck. The product DOES matter, or people stop buying it... Then you get into a negative feedback loop - consumers have some power in the equation too...

Once they get enough hipster twats buying, the wannabe-hipster-twats see the once overpriced gadget as suddenly worth the money.


Same thing. In the end the product still matters...

The greatest trick marketing ever pulled was to convince gadget nerds that marketing doesn't exist. I think that's how that quote goes...


I don't think anyone has said marketing doesn't exist... They simply said THEY LIKE THE PRODUCT. The problem with your whole argument is that you twist marketing into some supernatural force that can make people like things that are in fact totally worthless crap. I'm not saying that can't happen (pet rock?), but it is relatively rare - and it is possible for a heavily marketed product to actually be good on its own merits.

Liking an iPad doesn't make you an idiot. Thinking that liking an iPad makes you an idiot DOES make you an idiot... It simply ignores the fact that people like the freedom to spend money as they see fit - they can rationalize a choice. Marketing influences them, but it doesn't control them.

Do you buy bottled water? Your an idiot. Do you ever buy anything you see on TV? Your an idiot. Do you drive anything more expensive than a $1500 used car? Your an idiot. Do you play video games or watch movies? Your an idiot.

I'd bet a whole lot of money that one of these applies to you... How do you like being called an idiot?

Edited 2012-03-25 06:02 UTC

Reply Parent Score: 2

Tony Swash Member since:
2009-08-22

And yes there actually has been a mysterious increase in the hipster twat population.


You couldn't make this shit up. Have you come off your meds again?

Reply Parent Score: 1