Linked by Thom Holwerda on Fri 23rd Mar 2012 15:09 UTC
PDAs, Cellphones, Wireless I'm currently reading Jerry Kaplan's excellent book "Startup: a Silicon Valley adventure". In this book, Kaplan, founder and CEO of GO Corp., details the founding, financing and eventual demise of his highly innovative company, including the development and workings of their product. What's so surprising about this book is just how timeless it really is - the names and products may have changed, but the business practices and company attitudes surely haven't.
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Never heard of Phillips video2000 ?

The amusing thing is that galvanash lists pricing and "value for money" as reasons that VHS was "better" but doesn't understand that pricing and distribution is a part of Marketing. The keyword there is Market, and advertising is just part of Marketing. Pricing is another part of Marketing. So is distribution. So is the ability to get people to accept lower picture quality if it meant greater support.

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