Linked by Thom Holwerda on Thu 29th Mar 2012 10:42 UTC
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Member since:
2007-11-06
The reason Apple is keeping their iPhone the same size is that they have a vested interest in doing so. They are trying to keep differentiation in their Market Segments.
Apple knows their brand loyalty. They know that someone with an iPhone is likely to buy another Apple product. If the line between phones and tablets gets blurry, it will eat into their iPad sales. By keeping the market segmented in this manner, they ensure a strong profit stream from people buying both an iPad and an iPhone.
In reality, Apple is only slightly more innovative than Microsoft. Both companies improve their bottom lines with similar methods - copy, sue, repeat, but Apple has done Microsoft one better by creating a cultish following that Bill can only dream about.