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A few things that Alienware has to deal with that you missed on your post:
Labor costs, stocking and warehousing, facility management, customer support, marketing, taxes, legal expenses, warranty costs, etc.
People that do the kind of cost addition that you do have never tried to run a sustainable business that pays people a living wage and health insurance.
Just because you can build 1 cheaper PC in an afternoon than a company, it does not mean that you can build a sustainable business that way.
So you are telling me that it costs more money per unit to produce a large amount of a given product than a small amount ? (Most mid-sized online and offline computer shops around here seem to agree on a price of ~750€ for a basic gaming PC)
That is certainly a surprising statement. I am not saying that it is false, because as you say I know less about the realm than you, but I have always been told that the reverse was true (thanks to economies of scale), and was actually a strength of big industrial groups with respect to small artisanal shops.
Edited 2012-04-15 18:39 UTC




Member since:
2010-03-08
The problem with the gaming PCs that you find in malls is that they often focus on the specs that people know well about (CPU frequency, amount of RAM, HDD capacity) and save money on the specs that people don't know well about (RAM latency, GPU, HDD speed, power supply, cooling...)
Alienware is indeed pretty much what I would have in mind, except with more reasonable prices. One can build a good mid-range gaming PC for around €600-700 and an afternoon worth of work (well, a day if you count the time it takes to pick the components). Alienware get wholesale pricing and automated building, yet their basic config is at €900... That just sounds a bit excessive, even if you take labor price into account.
Edited 2012-04-15 13:30 UTC