Linked by Thom Holwerda on Wed 18th Apr 2012 13:54 UTC
Windows If you ever needed any proof it's anything but roses ans sunshine over at Microsoft's Windows Phone division, it's this. The next version of Windows Phone, WP8, will run on the NT kernel, which marks a pretty substantial departure from the current release. This raises the question: will current handsets be upgradeable to WP8? First, Microsoft indicated no. Then they said yes (interview retracted). And now, they're saying no again.
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Just Follow........
by Pelly on Thu 19th Apr 2012 17:17 UTC
Member since:

Just follow the money to see some of Microsoft's possible strategy. Microsoft cash flow isn't dependent upon Windows Mobile/Phone sales and never has been.

A good breakdown can be seen in this article:

I'm only going to mention Apple and Microsoft. Not that I have anything against Google. I just wanted to make my point(s).

Apple is very dependent upon iPhone, iPad, iPod and iTunes sales. The iPhone alone brings the company more than 50% of the earnings they enjoy. Apple has locked themselves into a position where a massive change in the iPhone plan/platform may be catastrophic to their earnings (we should all be this lucky eh?). While Apple is by no means a one-trick pony, they can only really build upon what they now have, and can not change directions very easily without a major disruption.

By comparison, Microsoft has many divisions that are extremely profitable. It's far easier for Microsoft to change directions with the Windows Phone Platform(s) since any change in that area wouldn't be as major a risk. With this, it's easier for Microsoft to shift resources to implement their changes & direction changes.

By comparing Apple and Microsoft, it's obvious their focus is different. Each company has evolved to serve different aspects of our culture and society. Both have had tremendous success and most of us have benefited from their products and services.

I'm a Wp7.5 user and thoroughly happy with WP7.5. I could have had an iPhone, but decided to with WP7 and don't regret it for a moment.

Reply Score: 2

RE: Just Follow........
by phoehne on Fri 20th Apr 2012 12:29 in reply to "Just Follow........"
phoehne Member since:

This discounts Apple's ability to introduce new products. At one time it was heavily dependent on iPods (although not 50% of revenue), then it was iPods and iPhones. Now it's iPods, iPhones and iPads. As long as they keep adding products to that list of "heavily dependent" on items, they will be okay.

That's the trap a lot of companies get in, when they have an established revenue stream from a set of products which they do not want to jeopardize.

Reply Parent Score: 1