Linked by Thom Holwerda on Tue 1st May 2012 09:46 UTC
Windows Microsoft has detailed some of its new policies to improve the Windows Phone Marketplace, and this one, about possibly sexual content, stood out to me: "We think the right solution is (a) to be transparent about what's acceptable and (b) to show the right merchandise to the right customer in the right place. Our content policies are clearly spelled out: we don't allow apps containing 'sexually suggestive or provocative' images or content. What we do permit is the kind of content you occasionally see on prime-time TV or the pages of a magazine's swimsuit issue." This is one of my major issues with application stores: American values are archaic and puritan compared to where I'm from, but the application stores we use are still subject to them. I wonder if two kissing men are considered to be "sexually suggestive", "provocative", "racy", or "inappropriate" by American standards.
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I've owned a Windows Phone for some time now, and the market place has become ridden with stupid sexy woman apps and apps that use the name of others, such as netflix when they don't provide netflix streaming.

I hope Microsoft do clear up the mess that has been created. However, I also think it should be a free market and have an option to opt-in to the market place to download at least the adult apps.

The trade mark name issue is something that is more a legal matter (via company) rather then a 'who must not see' matter.

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