Linked by Thom Holwerda on Tue 8th May 2012 17:55 UTC

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Member since:
2011-01-28
phoehne,
"If you walk down a laundry detergent aisle you see 'new improved' on several products with very minor differences in formulation or packaging. If you like, it's the physics of the market and the manufacturer that didn't come out with a model every few months would be seen as 'stale' by the market. They would only lose market share."
Haha, that reminds me of shopping at CVS for toiletries I've bought for years. The products never change (which is what I want), yet just about every single item is always labeled "new and improved". It's totally meaningless marketing drivel.
It makes me wonder whether the population really is so fickle as to react to the presence or absence of the "new and improved" label, or if it is just the result of corporate employees who are desperate to justify their jobs by changing formulas by a few parts per million and collecting their paychecks.
Edited 2012-05-10 13:54 UTC