Linked by Thom Holwerda on Thu 10th May 2012 22:09 UTC
Windows The partnership between Nokia and Microsoft deepens. Updates to Nokia Lumia devices change the Marketplace tile to a specific Nokia tile - unheard of for Windows Phone, which is governed by strict rules. This is part of the Tango update. Is this an innocent change, or the prelude to fragmentation, or worse - a fork? While that's probably a little dramatic, this probably does worry the other Windows Phone OEMs.
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RE: "The other WP OEMS"?
by Nelson on Fri 11th May 2012 18:45 UTC in reply to ""The other WP OEMS"?"
Nelson
Member since:
2005-11-29

Samsung for example, in order to sell more, say, Samsung Focus S's would need to cannibalize its own Samsung Galaxy S II sales. Where the hell is the incentive? That kind of thing never works out in practice.

Nokia on the other hand has gone all in with Windows Phone. Where it saw gaps, it is actively filling them (NFC and mobile wallets, a variety of apps, Vietnamese Keyboard, etc.).

Also, I think some people are reading way too into this change. Who's to say Microsoft hasn't allowed OEMs to do this in post-Mango builds, but Nokia's Market is just the only one in the leaked screenshot? I'd say its too early to jump to conclusions.

Regardless, with the shadow of Windows Phone 8 beginning to cast on this generation, a lot of this seems to be..irrelevant. Most leaked reports seem to indicate WP8 is a lot more carrier and OEM friendly.

Reply Parent Score: 2

RE[2]: "The other WP OEMS"?
by TemporalBeing on Fri 11th May 2012 19:28 in reply to "RE: "The other WP OEMS"?"
TemporalBeing Member since:
2007-08-22

Samsung for example, in order to sell more, say, Samsung Focus S's would need to cannibalize its own Samsung Galaxy S II sales. Where the hell is the incentive? That kind of thing never works out in practice.

Nokia on the other hand has gone all in with Windows Phone. Where it saw gaps, it is actively filling them (NFC and mobile wallets, a variety of apps, Vietnamese Keyboard, etc.).


And Nokia would be cannibalizing Symbian sales - which it admittedly has wanted to do for a long time, but which customers still prefer over WinPhone.

Or of course their Maemo phone, which when sold in the same market outsells the WinPhone 3:1. Only Nokia management is dumb enough to continue with the WinPhone.

Also, I think some people are reading way too into this change. Who's to say Microsoft hasn't allowed OEMs to do this in post-Mango builds, but Nokia's Market is just the only one in the leaked screenshot?


Apple, Microsoft, Google, Nokia, B&N, and Amazon are the only groups out there with Mobile App Markets - 3 for Android (B&N, Amazon, and Google), and one each for Symbian/Maemo, Windows, and iOS.

So I don't see other OEMs rushing to put their own App stores out there.

That said, Microsoft has typically locked down the App Store to their own, so Nokia is certainly an exception.

What will be telling is if the recent B&N and Microsoft partnership will result in a Windows version of the Nook and B&N's app store providing apps for it.

Regardless, with the shadow of Windows Phone 8 beginning to cast on this generation, a lot of this seems to be..irrelevant. Most leaked reports seem to indicate WP8 is a lot more carrier and OEM friendly.


Win8 will probably follow the lines of WinPhone7 with regards to App stores. So this is still probably telling of Win8 too.

Reply Parent Score: 2

RE[3]: "The other WP OEMS"?
by Nelson on Fri 11th May 2012 22:36 in reply to "RE[2]: "The other WP OEMS"?"
Nelson Member since:
2005-11-29

This isn't Nokia having their own store, this is Nokia having their own segment of the existing store.

Samsung has one, so does HTC and LG. Even operators have them. So this is likely just a deep link into that store.

Reply Parent Score: 2