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Well, cable cards don't exist in the UK. Virgin Media (as in, yes, Virgin Mobile, Virgin Atlantic, etc) runs the countries entire consumer cable TV network. UK was late at adopting cable, it rolled out over most of the country in the late 80's and early 90's. Originally, it was regional with providers like Videotron, Nynex, NTL, etc. but the companies began to merge (lack of funds after all the investment? Not sure), and we ended up with Cable and Wireless and Blueyonder then NTL owned everything then Virgin took over.
We entirely digital cable now. It uses a variant of the European DVB standard. The basic cable box has a full system built in that allows you to stream content (catch up TV, movies, general TV series and music videos.) there's a version with a built in DVR and they launched a TIVO version box last year. Virgin only have set top boxes. There are no cable cards.
Sky are the next competitor. Digital satellite. No option for a "cable card" style adapter.
We have mainly digital terrestrial TV (transmitter over the air) with the last few analog regions going over the next year. This is DVB. All new TVs have a digital tuner built in now.
So, basically, Apple either need to pull all of this together - allow for cable, satellite and digital terrestrial to be accepted, or they will basically lose out big time. How they'll get the TV to work with the Virgin services, I don't know. Without them, it seriously limits the usefulness. If we end up with an Apple TV integrated flat Apple TV which we then need to plumb in all of the set top boxes - seriously, what is the point? You can buy reasonable TV's that do most of that already. Buy an Apple TV box, and you're done. Don't buy an Apple TV box... Err... Everything sill works.
Cable cards don't seem to actually be that common. I remember seeing one TV several years ago (in someone's house) that took one. When my parents got their first HDTV a few years ago, they also got an HD TiVo, which takes 2 cable cards in order to be able to record two shows at once. It took at least three visits from cable company techs before they finally got one that could actually get a cable card working, so I got the idea that they weren't used very much. (This was in the northeast of the United States.)
Hmmm... I have an official cable decoder box from my provider which has a cable card in it - take the card out and you don't get any channels.I'm in Ireland, where we have a cable monopoly and a hideous service from NTL, but it seems that everyone here has an NTL card, so maybe we'll be able to use the Apple TV like that. Then again, being NTL, they'll probably block that sort of thing and you'll be still forced to use their under-powered, unstable and generally cruddy decoder box with your new TV...




Member since:
2006-07-14
I was originally writing a post about how this was doomed to failure in the US, and apple must be launching in Europe only, but I took a look at wikipedia's cable card article ( In the us you'd need a pcmia card to use a non cable provider's box). It says that all of he cable boxes out there are already using cable cards, therefore the technology is mature and supported by the cable companies.
However, I can't find any cable card ready Called DCR or digital cable ready tvs available online. No one I know of has one, even my crazy money is no object friends.
Apple Tv and google tv would both be much much better if they also had cable card capability, as it could be *the* box.
So either Apple has figured out what it needs to to make this happen and is going directly to the built in DCR TV market, or I'm missing something, or Apple is not building a tv for the US market.