Linked by Thom Holwerda on Thu 10th May 2012 23:26 UTC
Intel Intel CEO Paul Otellini on Windows 8 x86 and Windows 8 ARM: "We have the advantage of the incumbency, advantage of the legacy support. Not just in terms of applications but devices." Yes, because the lack of their favourite Windows applications was really a massive hurdle for Apple and its ill-fated iPad effort from a few years ago. Anyone remember that thing?
Thread beginning with comment 518021
To view parent comment, click here.
To read all comments associated with this story, please click here.
RE[2]: Re: the iPad dig
by bassbeast on Mon 14th May 2012 08:33 UTC in reply to "RE: Re: the iPad dig"
bassbeast
Member since:
2007-11-11

And if they do it will be suicide as billions of dollars worth of systems and applications rely on X86 Windows.

More likely from watching what has been happening under Ballmer's reign at MSFT this is likely to be a "Hail Mary" to try to get them a chunk of the smartphone market but IMHO its a dumb move. You don't crap on a billion dollar cash cow to try to jam your foot in the door of a market where you have ZERO strengths and has two incumbents that are both very powerful AND have better brand identities. hell even my 71 year old non tech dad knows what Android is and Apple is a juggernaut in mobile with iPhone and iPad.

Look we ALL know why they are doing it, its because the MHz wars are over and the PC is a mature platform while ARM is just starting a MHz war of its own. But MSFT had tried repeatedly to break into that market, first with winCE then Zune and then WinPhone 7 but all their flailing and billions wasted barely got them even 5% of the market.

So I'd say Intel is right as the ONLY reason people turn to the windows brand is for Windows X86 programs which ARM simply won't have. if this strategy was gonna work it would have with WinPhone 7 which is a fine smartphone OS, but Android and Apple simply have the better brands in this space with much larger appstores and better product recognition.

Reply Parent Score: 2