Linked by Thom Holwerda on Fri 11th May 2012 19:10 UTC
Apple The next frontier for Apple - and other technology companies - to conquer: the television market. Terry Gou, chairman of Foxconn, has confirmed his company will be building a television for Apple in conjunction with Sharp. Since I bought a brand-new top-of-the-line TV late last year, I've been thinking a lot about what could be improved about the state of TV today, and as crazy as it seems, I'm actually not that dissatisfied.
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Unfortunately for Apple...
by Luke McCarthy on Tue 15th May 2012 15:20 UTC
Luke McCarthy
Member since:
2005-07-06

the iTV trademark is already taken. Not that it will stop them using it and settling out of court later.

Reply Score: 1

RE: Unfortunately for Apple...
by chrisbarton on Wed 16th May 2012 14:35 in reply to "Unfortunately for Apple..."
chrisbarton Member since:
2012-05-16

I think you're right. Apple will insist they had more rights to the iTV brand than the UK-based ITV broadcasting company...

Whilst on the subject of branding, I must say that I'm not overly impressed by Apple's branding - sticking an "i" in front of everything doesn't make it cool. Will customers be queuing up for the next iSee or rather last year's iSaw. (iSore?). I suppose if they invented a hitech shiny hoover with built in wifi and gestures, they'd call it the iSuck?

Also the same-same "Apple look" is starting to bore. I admit they make nice products, but can I have it in black or brushed metal? Maybe a nice minimalist apple logo in the corner rather than the fat glowing apple in the middle (also conveniently featured in nearly every movie - product placement alert!). Maybe some serious customisation options of their OS might make it more interesting too.

So yeah - I think Apple could perhaps come up with a new look, concept, whatever...time for something fresh!

Cheers
Christopher

Reply Parent Score: 1

RE[2]: Unfortunately for Apple...
by zima on Fri 18th May 2012 23:41 in reply to "RE: Unfortunately for Apple..."
zima Member since:
2005-07-06

I think i fits them very well - after all, i stands for "imaginary" (also: i^2 = -1 )

product placement alert!

Well they know it works... perhaps better than some other companies:
http://www.imdb.com/title/tt0092007/trivia
The computer that Scotty uses to show transparent aluminum was originally going to be an Amiga, but Commodore would only provide a computer if they bought it. Apple was willing to loan them the Mac.

Though the above is probably apocryphal, in the sense that it's more likely Apple paid for product placement - since the studio definitely had Amigas on hand:
http://en.wikipedia.org/wiki/Talk%3AMacintosh_Plus#Evidences_th...
http://www.amiga.org/forums/showthread.php?t=22149&page=3

Too bad I can't find again one ~indy movie in which BeOS was used by main characters...

Reply Parent Score: 2