Linked by Howard Fosdick on Sat 19th May 2012 08:59 UTC
PDAs, Cellphones, Wireless Smartphones have become the preferred computer of the masses. Sales surpassed those of personal computers in 2010, having grown over 50% per year for several years. Nearly 500 million smartphones shipped in 2011. This radically shifts the terrain in the consumer operating system competition that was, for years, firmly decided in favor of Windows. This article analyzes the New OS Wars.
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RE[2]: Comment by RichterKuato
by darknexus on Sun 20th May 2012 15:22 UTC in reply to "RE: Comment by RichterKuato"
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It's incredibly naive to think that Windows massive market share has nothing to do with their branding and popularity with consumers. While it may come as a shock to you, many people have a great experience with their Windows system. Whether you like it or not, Microsoft makes good products that people _choose_ to purchase. Microsoft didn't achieve their vast success by strong-arming the industry, and by forcing consumers to spend their money in some kind of pc shakedown.

You make good points, but I must disagree in one area. Windows, itself, is not a strong consumer brand. I work tech support and I can tell you from experience that the majority of average consumers do not really know what Windows is. They know who Microsoft are, and they know about Microsoft Office when thinking about them. The name "Windows" doesn't mean much to them one way or the other. They just know they click the little picture things and these boxes come up (I'm actually quoting someone here). The only time they know what Windows is happens to be when an error comes up and then they start ranting about how much this "Windows" thing sucks (another quote) because they went and installed a Virus. In this way, the Windows brand might actually be a liability not because the product itself is bad, but because the only time the consumer sees the word "Windows" is when something goes wrong. If I were Microsoft, I would've taken the Metro brand name (Metro Phone, for example) and capitalized on distancing it from the Windows name. Sad as it may seem, the name Windows to most people means viruses and annoying pop-ups, while the name Microsoft triggers a love/hate reaction mostly due to Office rather than Windows. Note that I'm not saying the Windows name isn't present everywhere throughout the product, I'm just noting when and where people take notice of the word.

If you have a person looking to buy a new computer, and he's presented with two options, both using identical hardware. One of which has Windows branding, the other with some other branding on it. Which do you think he'll buy? Chances are heavily in favor of the Windows branded system.

Actually, most people will buy what looks familiar. They see a Windows desktop that looks similar to what they already have, they'll go with that. As I said, the name Windows doesn't mean "amazing" to most average consumers. The same actually applies to Apple computers. Someone who uses Macs, if they like them, are more likely to buy a Mac than a PC due to familiarity with the product. By contrast, if someone has had bad experiences with Windows, they might buy one of those "Mac things" and try that instead.

Reply Parent Score: 5

RE[3]: Comment by RichterKuato
by REM2000 on Sun 20th May 2012 17:27 in reply to "RE[2]: Comment by RichterKuato"
REM2000 Member since:

i agree, people don't go out and buy windows they buy a PC, Mac's haven't traditionally sold as much when compared next to windows because of the cost and they haven't been promoted as much.

Working in tech support people to this day don't understand Windows from Office, to them it's all the same. It's the same as you don't know what software your car is running, people buy a computer to get from A to B, they don't know whats running under the hood.

The post pc era is has been brought about as you and others have said an era in which the OS is no longer relevent, the only thing that is relevent is access to the services you need and for the vast majority it's the ability to access the internet, compose emails, edit pictures, listen to music and perhaps create some documents. When you boil these requirements down, the possibilities become far greater and the smartphone suddenly becomes quite a useful device.

Reply Parent Score: 3